Paradigm // Meet Us In The Desert

This year has been unlike anything we could have ever predicted. Not only did we experience physical and personal isolation, but isolation from our normal routines and daily rituals. As Kenmark Eyewear set out to create the Paradigm Spring collection in this current mindset, they began to draw connections between the feelings of isolation and the physical world as it compares to a desert landscape.

The desert can sometimes be thought of as a barren wasteland, but it’s also something quite beautiful and serene with its endless horizons and muted earth tones. In many ways, these characteristics echo the simpler, slower pace of life which many of us have experienced in our quarantine bubbles.


While a year of solitude leaves many of us high and dry, it has also offered an oasis; a space for reflection, expansion and growth—planting seeds for new beginnings and fresh starts. Focusing on the beauty of the desert, we explored the various hues and textures within its geography—from the muted striations of windswept sand to the bright blue sky at desert high noon and everything in between. You’ll see color inspiration from its rocks and minerals like Quartz or Azure and its signature vegetation like the Yucca or Palo Verde.


More broadly, you’ll see tranquil shades derived from geographic features like Dune or Canyon that capture the essence of these larger-than-life locations. Returning from previous collections are the best-selling dual tone metals plus some new additions like playful colored enamel on the eye rims in complementary shades to put the finishing touches on our desert-inspired collection.

Paradigm Spring 2021: optical styles

Model 21-01

Go for the gold or choose colorful enamel with these unique, lightweight frames. With a rounded hexagonal shape and contrasting yet complementary colors and materials, they’re simultaneously simple and

Available in: Azure, Bone, Terra Cotta, Gold.

Model 21-02

These stainless-steel beauties are eye-catching from any angle. The side view shows off enamel detailing along the rim, which pops against the shiny endpieces.

Available in: Azure, Bronze, Gold.

Model 21-03

These frames may be petite, but their presence is anything but. The classic silhouette shines in stunning stainless steel with subtle details like color enameling on the sides that draws you in for a second look.

Available in: Forest, Gold.

Model 21-04

Acetate and metal collide in this artful show of contrasts. The sturdy metal frame encases a continuous sheet of acetate across the brow to create a striking look that exudes confidence.

Available in: Azure, Forest, Mission, Tortoise.

Model 21-05

These rectangular frames bring a brightness to your brow line with a strong shape in translucent acetate. The design is all about the details, from the subtle tapering of the end pieces to the reinforced bridge that ensures this combination construction is here to stay.

Available in: Azure, Palo Verde, Yucca.

Model 21-06

Go big and bold (but not too big or too bold) with these perfectly balanced frames. Neutral tones unify the combination construction, and the acetate is built out on the sides to offer surprising depth.

Available in: Azure, Quartz, Sahara.

Model 21-07

The classic cat eye gets a refresh in these polished and playful frames. Perfectly sized for smaller faces, the shape is designed to enhance your features while the visible core wire adds another dimension of interest.

Available in: Azure, Crystal, Dune, Tortoise.

Model 21-08

Usher in a new neutral with this rounded rectangle shape in four earthy colors. Sure to be an instant classic, these classy frames have a soft edginess that looks great on anyone.

Available in: Azure, Sand, Slate, Tortoise.

Model 21-08

These frames just might be our hippest square yet. The color-blocked acetate pairs perfectly with the metal temples, and the beauty of the design goes deeper with features that make it light, flexible and comfortable.

Available in: Prarie, Rose Slate, Crystal Tortoise.

Paradigm Spring 2021: sunglasses

Model 21-50

Set your sights on the sky with these futuristic aviator sunglasses. With coordinating enamel coloring that goes across the brow and down the sides, these dramatic metal frames are even cooler on second

glance.. Available in: Black, Gold..

Model 21-51

Our popular optical style is ready for its moment in the sun with these vibrant shades. Vintage lines bring together metal and acetate in beautiful contrast to create this captivating style.

Available in: Azure, Crystal.

Model 21-5

One of our best-selling sun styles reaches a whole new level with this design extension. The acetate inlay corresponds to the hue of the metal and softens these edgy frames just a bit while maintaining their unique look.

Available in: Sand, Terra Cotta.

Read more about this beautiful Japanese brand on TEF Magazine or visit their website.

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