100% Optical // Postponed to May

Over the last few months, the 100% Optical team has been monitoring the latest government guidance on the restart of exhibitions and conferences, which until recently was due to be 1 October 2020.

Contingency plans were in place for 100% Optical should new restrictions be re-introduced, or if the restart date was delayed by the government. This week Boris Johnson confirmed that the restart date would be delayed, and suggested restrictions may have to be in place for up to 6 months. They will therefore move to their next step, which is to run the event in a new 8-10 May 2021 dateline at ExCeL London.

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[perfectpullquote align=”full” bordertop=”false” cite=”Nathan Garnett – 100% Optical – Show Director ” link=”” color=”” class=”” size=”17″] By running in May, our delegates and speakers will feel more confident about attending an exhibition, the virus will be in decline again, and there is the possibility we may have a vaccine by then. There have been test exhibitions in the UK that have shown how we can create a COVID Secure event.


We have always taken health and safety extremely seriously, and we look forward to showing you have we will instil confidence in both the venue and our event as a COVID secure environment. People cannot wait to meet again, and exhibitions remain the most effective way for people to do this. This move will allow us to make sure that the Optical sector can meet in 2021, and you can be reunited with friends and colleagues, and a chance to meet new and existing suppliers, and take in our world class education programme. My team will be working on the programme and content over the coming weeks and will keep you informed.


We will make sure that as much of your favourite parts of the show are delivered in a COVID safe way, from the catwalk show to peer discussion – we know it is all achievable in a secure and safe way. We will continue to supply you optical news from UK and around the world through Optical Insider digital newsletter, and through webinars and the Tech Bites virtual product showcase. Our next one is scheduled for Monday 28th at 7.30pm – so please do join us for a virtual catch up and product showcase. We will be online with Optos, Eyespace, Direct Eyewear, Practice Building and Occuity.


Thank you all for your patience over the last few weeks. We are working on making 2021 the year of recovery and are determined that 100% Optical helps you get back on track. We can’t wait to see you all again! [/perfectpullquote]

About 100% Optical

Since launching in 2014, 100% Optical has quickly established itself as the largest optical event in the UK, attracting 8,936 international visitors and more than 200 exhibitors at the 2018 edition of the show. Organised in partnership with the Association of Optometrists (AOP), the annual show provides a platform for professionals to:

  • Source the latest eyewear, technology and solutions for their businesses
  • Gain invaluable CET points as part of our world-leading education programme
  • Network with fellow industry peers through one-to-one meetings and parties
  • The next 100% Optical will take place on 25-27 January 2020 at London’s ExCel.

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