Nathalie Blanc Paris // Nouvelle Ere

Maison Nathalie Blanc, the Parisian luxury eyewear house unveils Nathalie Blanc Paris‘s latest campaign “Nouvelle Ere” and 15 new designs.

This campaign embodies the state of mind and desire of a chic Parisian woman in her apartment during the confinement. With a variety of colors in a subtle palette, delicate frames, and detailed temples, the collection is designed for women and unisex customers.

Nathalie Blanc - FLORENCE 400 COTE
Nathalie Blanc - CHUPA-366-FACE
Nathalie Blanc - CHUPA-366-COTE
Nathalie Blanc - FLORENCE 400 FACE
Nathalie Blanc - ZAZA 307 SOL - GRIS DEGRADE
Nathalie Blanc - ZAZA 307 SOL - GRIS DEGRADE FACE

Nathalie Blanc Paris is made with artistry in France in one of the most prestigious factories founded by Jean Lempereur in the 60s, combining the finest materials, such as Mazzucchelli Italian acetate and 22k gold with high-quality design. The collection will be available at optical stores and concept stores in early October.

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About Maison Nathalie Blanc:

The Parisian house has become one of the benchmarks of the eyewear design, positioning itself as an “haute couture” brand mixing tradition with a modern approach.

In 2015, Nathalie Blanc launched her first eponymous eyewear brand Nathalie Blanc Paris, with the desire to create comfort for the complexity and individuality of each nose and face. Nathalie Blanc Paris, the luxury brand of eyewear, rose quickly to set itself apart from the rest of the industry with its innovation, its impeccable craftsmanship, and the finest materials. The same year, after succeeding in modernizing and sublimating the look of men and women, Nathalie Blanc launches a youthful, edgy, and contemporary collection for teenagers that she names ”Blanc…”

In Fall 2020, the company expands and rebrands with the name Maison Nathalie Blanc. The same year, Maison Nathalie Blanc launches Monsieur Blanc, a collection dedicated to men, and restructures Nathalie Blanc Paris to women and unisex collection. ”Blanc…” is now designed to appeal to young adults.

Maison Nathalie Blanc is available at more than 700 stores around the world and is featured in many major magazines.


Free press release: Nathalie Blanc Paris

Author: maarten weidema

After being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded “International Optical Personality of the Year” for his efforts to promote independent eyewear to a community of 410.000 eyecare professionals.

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