Imago I-Spax // No Label is their Brand

Jeniffer is wearing the ASHTON, one of this year’s bestsellers out of the I-Spax collection of Imago Eyewear. This contemporary design reflects perfectly ergonomic flowing lines, has a sensitive feel, and a high-quality overall appearance.

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The combination in modern colors and titanium pads makes it an absolute winner within their clearly defined design language – clean, pure, straightforward. The independent, incomparable signature and the design philosophy are the basis of the trend-oriented collection.

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Born in 1999 from the idea of presenting pure and straightforward design in connection with interesting technical innovations on a larger scale, this collection has an unparalleled success story behind it. The clear, perfectly fitting forms and the subtle coloring brought i-spax a steadily growing fan base and made the collection our most reliable and consistent success factor.

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IMAGO – the name says it all

Imago comes from Latin and means, among other things, vision, idea, imagination, structure, and form, and that’s how we work. Although Helmut Schmidt once said, “If you have visions, you should go to the doctor!” But by that, he meant his party colleagues and did not talk about creativity. Because without vision there is no creativity and without creativity, there is no development.

First of all, the – at first blurred, unclear, in fragments – becomes a more concrete idea after discussions between designers and technicians. From this idea, a structure (prototype) emerges that ultimately grows into a perfect shape. It’s that simple, but also infinitely difficult, especially after 26 years of always coming up with something new and exciting, and that’s why it’s still so much fun.


Shooting: TEFdoesAUSTRIA
Eyewear: I-Spax by Imago Eyewear
Model: Jennifer Bitsche, eyewear blogger at Faceprint
Photographer: Marina Schedler Photography

Author: maarten weidema

After being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded “International Optical Personality of the Year” for his efforts to promote independent eyewear to a community of 410.000 eyecare professionals.

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