Flair // Pure colour

Alissa is wearing model 548 col. 816 from the Pure Colour collection of FLAIRwear with a colour ring in light blue. This unique collection, which is entirely made in Germany, allows you to create your own look. Not just due to the famous Pure Technology, which allows you to choose your favourite colour of nylon around your lens, but also by choosing your favourite lens shape and temple size.

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The PURE COLOUR collection is already an iconic FLAIRwear collection and inhibits all values FLAIR stands for: Made in Germany,  ultra light-weight (The Lightness),  high quality and high wearing comfort.

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All frames from the PURE COLOUR collection are glazed with the well-known pure technology or pure technology 3 – the glazing techniques with the nylon string. FLAIR has a worldwide patent for this technique. Advantages: no screws = no weight and no disturbing points in the field of vision (nylon string extremely light and almost invisible), no pressure on the lens, very durable, very stable.

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Every optician is able to add FLAIR COLOUR RINGS to rimless frames, by grooving the lens and putting the COLOUR RING into the groove. Currently, you can choose out of 16 different colours, and in the future, even more colours will be added, allowing you to create more than 1.000 options to create a frame.


Shooting: TEFdoesBOSTON
Eyewear: 816 by FLAIRwear
Model:Alissa Bourne – Co-owner at Soma Optical
Photographer: Christos Karabelas

Author: maarten weidema

After being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded “International Optical Personality of the Year” for his efforts to promote independent eyewear to a community of 410.000 eyecare professionals.

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