SILMO 2020 outside the walls // Save the date!

The still-unstable health situation is driving us to leave the beaten path and to provide alternatives to a major gathering fraught with cross-border difficulties. After announcing that its 2020 edition would not be held at Paris Nord Villepinte, SILMO Paris activated its plan B to address the expectation of the optical and eyewear industry and the anticipation of exhibitors and visitors hoping to reunite.

An exceptional year calls for exceptional solutions, and this year a nomadic version of SILMO Paris will be held in different formats adapted to the market. Showrooms will open inconvenient, convivial locations:

• Paris, October 3rd and 4th
• Bordeaux, October 12th
• Rennes, October 19th
• Lyon, October 26th.
• Brussels: date to be confirmed

This unprecedented local program addresses essential business needs without overlooking the characteristics distinctive to SILMO: conviviality, effectiveness, performance, content, discussion, and so on. All the basic elements will come together for the success of an unusual edition that reinvents the concept while remaining focused on the constructive objective: to remain turned to the future.

More details will be published in the autumn.

In October, SILMO Paris will be on the move, while remaining loyal to its values.

Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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