Reinventing yourself is hard, even more so if you have to do it twice. Still, this was the challenge that Philipp Haffmans had to take on while finding his new identity with the new collection of Haffmans & Neumeister. At Bold Optical Fair, we had a little TEFtalk with him on what makes his latest designs both a technical and fashionable novelty. Inspired on days gone by and combined with technologies of the future!
After being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world.
He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.