At the 100% Optical show in London, we had a little TEFtalk with Show director Nathan Garnett, about how eyewear in the UK is becoming more and more the fashion accessory that it deserves to be. Not just for the exhibitors at this show, but it can be seen in the Highstreet as well, with great window displays, celebs featuring independent eyewear and a decrease in fear from the general public to own more than one 1 pair of frames!
After being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world.
He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.