At Opti Munich 2020, we had a little chat with former TEF Entourage model Sarah Settgast, who recently developed her own uber-cool eyewear collection with our friends from Hoffmann Horn. An art deco and jugendstil inspired collection of frames from made out of horn, gold, and mother of pearl.
After being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world.
He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.