There is so much going on during 100% Optical (25-27 January, EXCEL) this year , so make sure you plan your days to make the most out of your time at the show. I know I sure will!
Find out what’s going on in the digital preview of their magazine and locate the brands you would like to check out on their interactive floorplan. This way, you won’t waste to much time walking from A to B like I always do! And don’t forget you can register for free as a TEF member!
After being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world.
He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.