Think About Your Eyes // Nathan Troxell Joins The Vision Council

The Vision Council has appointed Nathan Troxell as Director, Industry Development for Think About Your Eyes. In this role, Troxell will help to grow the reputation of Think About Your Eyes among industry partners and expand participation and sponsorship of the campaign.

Troxell brings more than 15 years of combined optical industry experience to his role with extensive expertise in international multi-channel consumer and B2B marketing communications. In his most recent role as Global Marketing Manager, Specialty Coatings and Materials at PPG Industries, Inc., Troxell worked with lens companies, optical labs, retailers and eyecare professionals to expand awareness, educate eyecare professionals and increase usage of PPG’s lens materials and coatings.

[perfectpullquote align=”left” bordertop=”false” cite=”Jane Balek, CEO Think About Your Eyes” link=”” color=”” class=”” size=”17″]We are excited to welcome Nathan to the Think About Your Eyes team. Given his impressive experience in the optical industry and his marketing expertise, he is a natural addition. We are confident Nathan will help amplify our mission to empower more people to prioritize vision health for themselves and their families.[/perfectpullquote]


Before joining PPG, Troxell led the development of digital marketing programs and managed the execution of omni-channel retail campaigns for American Eagle Outfitters. Prior to American Eagle Outfitters, Troxell began his career at FSC Marketing Communications, where he served as an account manager for Transitions Optical, Inc., developing marketing and advertising campaigns and optical channel promotions.

A longtime active member of The Vision Council, Nathan served as a member on The Vision Council’s Marketing Communications Committee for several years before being appointed to chairman of the committee in January 2019.

Troxell holds a Bachelor of Science in Business and Communications from Grove City College. He lives in Pittsburgh, Pennsylvania with his wife and two sons.

About The Vision Council

Championing better vision for better lives, The Vision Council positions its members for success by promoting growth in the vision care industry through education, advocacy, research, consumer outreach, strategic relationship building and industry forums. By sharing the latest in eyewear trends, advances in technology and advice from eyewear experts, The Vision Council serves as a resource to the public looking to learn more about options in eyeglasses and sunglasses.

About Think About Your Eyes

Think About Your Eyes is a national public awareness initiative in partnership with the American Optometric Association, focused on educating consumers about the importance of vision health and annual comprehensive eye exams. Current partners include 45 state optometric associations and AFOS, Alcon, The Vision Council, All About Vision, GUNNAR Optiks, Jobson Optical Group, National Vision, Inc. (NVI), SpecialEyes, Hilco Vision, Walman Optical, Transitions, Essilor, Luxottica Group, Eschenbach, Johnson & Johnson Vision, First Vision Media Group, Vision Expo, Vispero, and Compliancy Group. For more information, visit

Editorial: Think About Your Eyes

Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

Leave a comment

Pin It on Pinterest