EOE Eyewear // introducing REGRIND

The world’s first eyewear collection made from recycled eyewear

Millions of glasses are going to landfills every year. EOE Eyewear aim to change this. In 2019 EOE Eyewear introduces a complete recycling loop for the eyewear industry, the first of its kind. Together with selected partners, EOE Eyewear collects old glasses before they end up as waste in the nature. 98% of the material is recycled and the “new” recycled material is made into new eyewear – EOE REGRIND.

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When we started EOE EYEWEAR in 2010 it was with a sustainable ambition and we chose to only use biodegradable acetate. Now we have been working for over three years to take it to the next level and to find a way to break new ground and close the loop. Proud to present the first of its kind; a world unique innovation where we can take broken and worn out eyewear and turn them into new.

Emilia Lindmark, Founder of EOE Eyewear

In 2016, Emilia and Erik – the founders of EOE Eyewear – once again decided to pioneer the eyewear industry. With almost a decade of experience, they had acknowledged the millions of glasses that were sent to landfills every year, simply because they were too old or worn out. With this in mind, Emilia and Erik decided to be the first company in the world to give new life to glasses instead of letting them go to waste. In collaboration with a number of industry partners and organizations such as the Nordic eyewear company Synsam and Vision for All, EOE has set up stations to collect old glasses and give them a new life.

In a factory in northern Sweden, the worn out glasses are dismantled by hand and sorted into different color and quality schemes. Thereafter the world unique recycling process, developed by EOE Eyewear together with engineers, chemists and physicists, begins. The frames are shattered into small pieces and the metallic parts are filtered out. The result from the process- the regrinding – is millions of small, irregular pieces of acetate – the new raw material. ~98% of the old eyewear material is recycled.

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The millions of acetate pieces are put together into new bricks, by high pressure and heat. The new frames are cut out from the bricks and then put together with metallic pieces made from Swedish recycled steel. The result is a pair of ”new” glasses with a unique history that has come to life.

EOE Eyewear and REGRIND has been nominated for the Stockholm Fashion District’s Sustainability prize Encouragement for action in the category Closing the loop.


Source: Editorial
Eyewear: EOE Eyewear
Click here for more EOE on TEF Magazine or visit their website.

Author: maarten weidema

After being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded “International Optical Personality of the Year” for his efforts to promote independent eyewear to a community of 322.000 ECPs.

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