As an independent practice owner I believe we should not only be excelling in clinical care but every step of the client’s journey.
Eyewear is a very important fashion accessory which sits in the middle of our face for everyone to see. Yet many optical practices still view eyewear only as functional devices. This can lead to patients rejecting the eyewear prescribed for fear of looking older, unfashionable, or even worse, avoiding a trip to the opticians completely!
Historically, the industry has done little to accommodate patients apprehensions when choosing eyewear. Becoming a Styling Practice is not only highly desirable for your clients, who can finally begin to enjoy their eyewear and the experience of choosing it, but it’s also the biggest income generating area available to your practice.