Jean-François Rey – BLOW-UP

Patented design, screw less eyewear, seductive crystalline transparencies, exclusive Flex, acetate and metal fusion are the main concern of the new collection BLOW UP.

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Jean-François Rey launches BLOW UP, a new contemporary collection consisting of no less than 7 different optical shapes -roundly, square, double bridge- in a large variety of color ways in women, men and unisexe styles. The line is identified by its high end design which plays highest levels of acetate transparency thanks to an innovative technique in combining metal with acetate.

Designers have developed (and patented) an exclusive system which allows screwless work and achieves an exceptional result in crystalline transparencies. Colors play freshness and brightness in pure crystal or softly tinted shades such as understated nude or pastel yellow hues. Matte or glossy finishes on metal highlight the softness levels or for some models, the refinement of acetate patterns. Models stand out for their appealing and impeccable aesthetic with sleek lines, flawless design, sophisticated detailing and captivating sheen effects, adding something special to the frame. For a modernist look with subtle luxury appeal.

Consisting of no less than 7 optical frames, the collection BLOW UP proposes finest crystalline transparencies thanks to its innovative screwless work which is resulting from a new patented design. Combining metal with acetate, the models stand out for their appealing aesthetic with sleek lines, sophisticated detailing and softly shades palettes that achieve a modernist look with subtle luxury appeal. Matte or glossy finishes on metal achieve augmented softness levels, adding something very special to the models.

Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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