Smoke x Mirrors

Sexy, sweet or stalwart, we couldn’t decide on this cutting edge “Atomic” by Smoke x Mirrors. It was clearly inspired by the American New Wave and Punk scene of the 1980’s, and we loved its unique alliance of materials and gutsy design.

Founded in 2014 and born in SoHo, the creative heart of New York City Smoke x Mirrors approach eyewear as a means of fashion innovation, design as a constant flow of possibilities and tbeir brand as an experiment in play. Created in New York City and handcrafted in France, Smoke x Mirrors is a reflection of the deep pool of cultural influences that inspire us as designers, releasing radically diverse collections that adhere to no set identity, only a commitment to thoughtful, functional, lasting aesthetics. The heart of the brand mirrors that of a record label, iconic on its own but adaptive and varied through each artist.

In a world filled with noise, Smoke x Mirrors creates music.

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Shooting: TEFdoesLA
Eyewear: Smoke x Mirrors
Model: Amy Roiland of aFashionNerd

Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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