Marius Morel

The new Marius Morel sunglasses collection named Homère Sun remains faithful to the retro spirit thanks to its tortoise colors, vintage shapes and refined details, just as the guilloché work on the temples and the top bar. In 1880, Jules Morel creates his first glasses in the heart of Jura, the cradle of french eyewear. Four generations of eyewear manufacturers perpetuate this unique know-how: Jules, Marius, Jacques and, today, Francis, Jérôme and Amélie. Discover this heritage and this manufacturing know-how in the Marius Morel 1880 collection by Morel Lunettes: authentic frames, updated and reinterpreted thanks to today’s technologies.

In a competitive market, Morel positions itself as a family company internationally renowned within the Optical industry. Thanks to important resources available in terms of marketing and creation, Morel has a design center completely devoted to the development of its collections and communications. It has learned to successfully impose its own brands through an unusual strategy. Regrouped in a sole production site at Morbier, it manufactures and distributes its products from a centralized stock for the world.

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Shooting: TEFdoesSILMO
Eyewear: Marius Morel
Model: Martin Graf of EyeCom – Die Eyewear Community

Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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