LAPIMA Perfect Blue collection
A Journey Through Serenity
LAPIMA unveils its Perfect Blue FW25 collection, a tribute to serenity and better days. Inspired by cyanotype photography and his first trip to Japan, creative director Gustavo Assis infuses the frames with a luminous sky-blue palette. The LAPIMA Perfect Blue collection invites contemplation, where nature, art, and technology merge into eyewear that radiates calm and light.
The name says it all: LAYERS is a visual and structural exploration of overlapping materials, dual tones, and graphic contrasts. The collection offers a bold new direction for those who expect their eyewear to deliver not just function, but form, texture, and meaning.
Sunglasses that Define the Season
At the heart of the LAPIMA Perfect Blue collection, the sunglasses line introduces frames that define the season. Leading the way is Carmem, the hero piece of the collection, with its cosmopolitan allure. Offered in Atlantic Celeste and Seda Gradient tones, Carmem sets the tone for this serene yet bold journey.
Paloma, a frame with runway character, arrives both as a sun and optical option, while Gal X introduces structured lines inspired by modernist architecture. For those drawn to refinement, Camila offers a fresh take on the cat-eye with soft, sculpted curves.
“Everyone has a way of looking at life. Some see the world in black and white, others in shades of gray. There are even those who see everything through rose-colored glasses. Or the opposite, in angry bursts of red. This season, I chose to see the world in blue. A serene blue that calms the soul, sees beauty, emits light. A happy blue for a happy existence.”
A Palette Rooted in Nature and Light
The chromatic journey begins with Celeste, the key tone that reflects a tranquil sky. Alongside it is Seda, evoking the delicate veils of clouds and Gustavo’s cyanotypes, while Terra and Oliva ground the collection with earthy, natural balance. Together, these shades form a color story that feels at once timeless and contemporary.
Optical Elegance with Bold Sophistication
Extending its reach beyond sunglasses, LAPIMA FW25 eyewear brings the same refined palette and bold design language into its optical collection. New models such as Leo X, Ida, Marta, Anita, Ava, Bento, and Lisa Petit 44 embody LAPIMA’s ethos of sophisticated boldness, ensuring that prescription wearers experience the same artistry as sunglass enthusiasts.
About Lapima
LAPIMA is a Brazilian eyewear brand that creates sculptural frames inspired by modernist design, nature, and contemporary art. Founded in 2016 by Gisela and Gustavo Assis, the brand was born in Campinas, São Paulo, with the vision of reshaping eyewear into bold, organic forms that reflect both individuality and timeless elegance.
Each frame is crafted from Italian acetate and finished by hand, blending advanced technology with meticulous craftsmanship. What sets LAPIMA apart is its unique approach to volume and geometry: curves, angles, and light interplay to create eyewear that feels like wearable architecture. Rooted in Brazilian heritage and modern design language, every piece carries the spirit of innovation and authenticity.
Today, LAPIMA is celebrated worldwide for its sculptural identity and expressive style. With collections that embrace color, texture, and artistic experimentation, the brand invites wearers into a world where eyewear becomes a true extension of personality.
Read more about this brand on TEF Magazine or visit their website.
More on Lapima
NOW Awards // Winners 2024 edition
Vision Expo East 2024 celebrated the winners of the NOW Awards, recognizing brands that exemplify the latest trends & innovations in eyewear.
Lapima // SS2020 at Tasoni
Tasoni is happy to launch the new SS2020 collection of Lapima sunglasses and introduce another exclusive collaboration piece. Launched by power duo couple Gisela and Gustavo Assis in 2016, Lapima is based on Brazilian design, with geometrical lines that play with...
