MAYBACH x Badshah
MAYBACH Eyewear limited edition collab with Indian rapper Badshah
Our friends at MAYBACH Icons of Luxury have introduced a limited-edition collaboration with Badshah, marking the first time an Indian entertainment figure co-designed a MAYBACH collection.
Rather than chasing novelty, the project reinterprets established designs, adding cultural meaning while preserving clarity.
The collaboration revisits two of MAYBACH Eyewear’s most recognisable silhouettes, THE ARTIST III and THE KING III, using material expression, color direction, and narrative detail to shift their emotional tone. The result is a capsule that respects the brand’s formal design language while opening it up to a broader, more contemporary audience.
“We experienced this collaboration with Badshah as a genuine creative journey, built on mutual respect, exceptional craftsmanship, and authenticity. For the first time, we have brought MAYBACH’s heritage together with a contemporary cultural voice, reinterpreting modern luxury through diversity and creative exchange. India’s appreciation for craftsmanship makes it a natural place for such a collaboration, and this partnership reflects our long-term commitment to cultural dialogue.”
Badshah luxury eyewear collaboration
Sound, landscape, and symbolism translated into eyewear
Within the collection, THE ARTIST III optical models draw inspiration from sound waves, translated into sculptural temple detailing that introduces rhythm and movement into the frame. Traditionally restrained shapes are elevated through expressive accents in electric yellow and deep blue, adding youthful energy while preserving the silhouette’s disciplined structure.
The KING III sunglass series takes a more symbolic approach, referencing India’s natural landscapes and wildlife. Camouflage editions echo Himalayan snowfields and dense jungle environments, while the vivid Tigers of India model introduces a striking orange palette inspired by one of the country’s most iconic animals. Each variation remains unmistakably KING III, yet carries a distinct emotional identity.
“MAYBACH has always inspired me as a true legacy brand. When you hold their eyewear, you immediately feel the precision and craftsmanship. Visiting the atelier in Germany and seeing the process firsthand was unforgettable. Having the freedom to bring my own creative vision into the designs, while balancing comfort and aesthetics, made this collaboration incredibly personal and meaningful for me.”
Limited availability, elevated positioning
The eight-piece MAYBACH x Badshah eyewear collection will be available through Eternity Lifestyles in India and selected MAYBACH Eyewear retailers worldwide. At the top of the capsule sits an ultra-limited Diamond-Studded Snow Camouflage KING III, produced in just five pieces globally and set with 90 diamonds, positioning it firmly as a collector’s object rather than a conventional retail frame.
As MAYBACH continues to expand its presence within the Indian luxury market, the collaboration signals a broader shift in luxury eyewear, one where cultural relevance, craftsmanship, and personal narrative are increasingly intertwined. For independent opticians and luxury buyers alike, the collection demonstrates how heritage eyewear can evolve without sacrificing identity.
About Maybach Eyewear
MAYBACH Eyewear is a German luxury eyewear brand that brings the prestige and precision of the legendary MAYBACH name into the world of optical design. Each frame is handcrafted with an unwavering focus on detail, combining traditional artisan skills with innovative techniques to deliver eyewear that is both functional and extraordinary.
Using only the finest materials, such as natural buffalo horn, fine woods, carbon fiber, titanium, leather, and even 18-karat gold and diamonds, MAYBACH frames are designed to reflect the lifestyle of those who seek exclusivity, quality, and sophistication. Each component is developed in-house, ensuring meticulous quality control and a seamless expression of luxury.
The brand offers a wide range of sun and optical models, including limited-edition “Precious” collections, which are capped at only 50 to 100 pieces per variation. These frames are not just accessories but collectible masterpieces, blending engineering excellence with timeless aesthetics.
Inspired by success and the spirit of achievement, MAYBACH Eyewear resonates with those who expect the very best—from craftsmanship to comfort to visual impact. The brand continues to redefine what luxury eyewear can be, pushing boundaries while staying rooted in elegance and tradition.
Read more about this brand on TEF Magazine or visit their website.
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