Face à Face Soft Power
Evolves the Face à Face 3.0 Collection
There are moments when a brand does not simply release new frames, it recalibrates its language. With Face à Face Soft Power, the house pushes its 3.0 evolution further, sharpening its lines and amplifying its presence.
Femininity here is not fragile or decorative. It is both structured, assertive and unapologetic.
Volumes stand out. Curves confront angles. Colour does not decorate the frame, it activates it. From futuristic greens to ultraviolet flashes and burnt orange accents, each shade becomes a narrative tool. The material itself seems to breathe and stretch, shaping a femininity that refuses to be contained.
In this collection, strength is expressed with elegance. Softness is no retreat, it is a deliberate statement.
MINDS and ETTO
Geometry as Identity
Within the Face à Face 3.0 collection, MINDS and ETTO embody the architectural heart of Soft Power.
MINDS plays with facets like a kaleidoscope in motion. A hexagon turning within a hexagon, reminiscent of a camera diaphragm, creates a subtle tension between structure and fluidity.
The frame feels sculpted yet perfectly balanced on the face, offering a prismatic depth that goes beyond simple eyewear. It is a design that captures the world and decodes it.
ETTO approaches geometry from another angle, precise, almost mechanical, yet poetic. The temple structure, inspired by the visual idea of an “étau,” holds a rectangular element in a vice-like embrace. This crisp parallelepiped detail becomes both the point of tension and the opening of the gaze. Geometry transforms into sculpture, controlled yet expressive.
Within the Face à Face 3.0 collection, MINDS and ETTO embody the architectural heart of Soft Power.
INFLATE and FLYNN
Volume and Pixel Memory
With INFLATE, volume becomes attitude.
Thick, rounded and impulsive, this sunglass amplifies presence without losing precision.
The generous silhouette opens the gaze to the sun, colourful, luminous and unapologetically bold.
It is statement-making, yet controlled.
FLYNN introduces a smoky, masculine counterpoint within the Soft Power universe. Imposing shapes are softened at the edges and cut through by crisp graphic details. A subtle pixel reference at the bridge and endpieces nods to a shared childhood memory of early digital games. Light flows through transparent elements, carving out fragments and creating a separated-eye aesthetic that feels both nostalgic and contemporary.
FLYNN introduces a smoky, masculine counterpoint within the Soft Power universe. Imposing shapes are softened at the edges and cut through by crisp graphic details. A subtle pixel reference at the bridge and endpieces nods to a shared childhood memory of early digital games. Light flows through transparent elements, carving out fragments and creating a separated-eye aesthetic that feels both nostalgic and contemporary.
About Face à Face
PHOEBE and BOCCA CHANCE
Lightness and Fire
If MINDS and ETTO assert control, PHOEBE and BOCCA CHANCE explore contrast through emotion.
PHOEBE feels almost weightless. Round shapes appear as suspended fragments, as if cut from air. Pastel shades catch the light in crystalline flashes, creating a sensation of levitation.
The frame follows the gaze in a fluid, dreamy rhythm, offering delicacy without fragility.
BOCCA CHANCE takes a different path. Sharp geometry meets an organic, proudly irregular structure. The silhouette burns with incandescence, luminous and intense. It attracts and defies in equal measure. Fortune here is not awaited, it is challenged.
Launched in 1995, FACE A FACE is a contemporary eyewear brand founded in France by Pascal Jaulent, Nadine Roth and Alyson Magee. After joining the DESIGN EYEWEAR GROUP in 2015, the French brand moved its headquarters to Denmark. Today, FACE A FACE has offices around the world – from Aarhus to Paris and San Francisco. The design team remains based in Paris and frames are crafted in France, Italy or Japan, depending on the expertise required.
The brand emerged from the vibrant Parisian artistic scene and has grown alongside it, continuously embracing creativity and innovation.
Their collections are a reflection of this rich cultural heritage, drawing inspiration from the worlds of art, architecture, design, and the latest fashion trends.
FACE A FACE is more than just a brand. It’s a reflection of the best the world has to offer. Each frame is a handcrafted work of art. There is luxury in every detail. And each new collection is evolution by cultural selection. It’s about audacity and aesthetic frontiers. It’s style and attitude. And after a quarter of a century, FACE A FACE is still at the cutting edge.
Read more about this brand on TEF Magazine or visit their website.
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