
Ultra Limited:
One-of-a-kind eyewear with personality
Italian brand Ultra Limited is proud to present its captivating Spring/ Summer 2024 campaign, which seamlessly combines the glamorous allure of handcrafted frames with the elegance of silk scarves to showcase endless styling possibilities.
Elevating eyewear to new heights, each unique frame is thoughtfully paired with luxurious atelier scarves, a tribute to Italian craftsmanship. Amidst a myriad of bold colour combinations and sophisticated shapes, the company’s dedication to artisanal excellence shines through in every detail.








Featuring recent releases showcased at MIDO 2024, including the models Spargi, Lido, Pellestrina, Tropea, and Manfredonia, the campaign imagery draws inspiration from the scarves themselves. With vibrant colours and patterns mirroring those of the eyewear, it creates a striking visual narrative.
“For the Spring/Summer 2024 campaign, we evolved the decorative scarves concept to empower our models to freely express themselves, show their personality and revel in the playful spirit of our inimitable frames.”






Best-selling models Catanzaro, Carrara, Brindisi and Siracusa Tortona also take centre stage, with the photographer skilfully portraying the charisma and beauty of Ultra Limited spectacles against a backdrop of turquoise, butterscotch orange and green tones.
About Ultra Limited
To the designers at ULTRA Limited, being unique is in everyone's nature. We each have a set of details that sets us apart. We are inimitable, your new eyewear can be too. They don’t want to be different. They want to be unique.

Each frame ULTRA Limited makes is laser-printed with a progressive serial number that guarantees its authenticity and uniqueness.
And to make your glasses even more exclusive, you can choose to personalize them with your name or signature.
Each pair of glasses is handcrafted by Cadorini artisans, the only experts able to create a product that is as complicated as it is original, dedicating more than 40 days of work to creating each pair.
To create unique collections, 196 new shades are chosen every six months: 8 to 12 different colour plates are used on each frame, with more than three trillion possible combinations. Each pair of Ultra Limited glasses is handcrafted to be unique: no one will have a pair like yours.
Read more about this brand on TEF Magazine or visit their website.
More on Ultra Limited
Ultra Limited // 10th Anniversary Styles
Ultra Limited: 10th anniversay styles Italian brand ULTRA LIMITED is excited to introduce six brand-new optical styles and a limited edition sun model to celebrate its 10th anniversary at Silmo 2024. Staying true to the brand’s signature aesthetic, each design...
Ultra Limited – New campaign
Ultra Limited – the eyewear brand owned by the youthful Italian 450 Srl, whose trademark is uniqueness, artisan craftsmanship and color – launches its new 2018-19 communication campaign. [easy-image-collage id=7505] The deliberately uncluttered, fresh, clean shots let...
Ultra Limited: 3 lines of uniqueness, colour and craftmanship
Ultra Limited presents three optical and sun frames very different from each other, but all characterised by the elements that have always identified the brand: uniqueness, craftsmanship and colour. Ultra Limited – Regular edition The Regular Edition includes...
