Bayria Eyewear // Legendary and overwhelming

Masunaga Optical

Bayria: Callas and Onassis Collection

It was one of the most tormented and photographed love stories between the “Divine”  whose first meeting took place in 1957, during a party in Venice at the Danieli Hotel organized in honor of the artist by Elsa Maxwell. She was the most famous soprano in the world, the queen of magazines, an icon of style, and unparalleled talent. He was a tycoon who became a billionaire after the Second World War. Both were of Greek origin, both married, and both with an unmistakable look and style.

After a sumptuous courtship, including visits to Paris, jewels, and furs, the two capitulated during a cruise aboard his yacht. Madly in love, they left their respective lovers and began a love story as powerful as it was disastrous, made of luxury and tears, gossip, and tragic epilogues.

The ten-year bond between the two was a whirlwind of betrayals, and arguments, mixed with a thirst for power and the progressive annihilation of the Divina, who began to suffer from aphonia and depression, culminating in the definitive crumbling after the sudden wedding between the shipowner and Jaqueline Kennedy. Those were years in which Callas and Onassis were at the center of social news not only for their tumultuous lives but for their style which is still timeless today.

Callas, after an early career in which she dressed as a matron, first became an interpreter of Biki’s style, made up of pencil skirts and waisted jackets, and then perfectly embodied the new look: cigarette trousers, white shirt, and tied scarf. to the neck. She had pure minimal elegance in stark contrast to her bold Mediterranean features and her brazenly anti-American diva, hidden behind her ever-present sunglasses.

The charm, exhibitionism, and narcissism of Aristotle Onassis was wrapped in elegant double-breasted suits, optical shirts, haute horlogerie, and his unmistakable glasses, characterized by elongated shapes, thick temples, and frames.

To the two interpreters of the modern Greek love tragedy, Bayria Eyewear dedicates the new collection, composed of seven new exclusive models, with 60s shapes and a sophisticated style. Three-dimensional acetate frames are made unique by the richness of characterizing details and textured décor. The acetate is shaped so that the frame appears to flow as if bent by the wind or smoothed by the water. Plates of different colors are superimposed on each other and then engraved to allow the underlying color to come out, without interrupting the continuity of the shape, or hand-worked by specialized craftsmen to take on natural geometric shapes that allow natural light to refract at various angles, creating kaleidoscopic effects.

The color palette ranges from neutral beige, ocher gray, and tortoiseshell, to the allure of black up to the inevitable pastel havana, combined with yellow, plum or smoked lenses.

With this collection, Bayria wanted to pay homage to the search for perfection and the timeless elegance of the Greek soprano who enchanted the world and the man who made her lose her mind.

About Bayria Eyewear

Bayria, as the name of the city of Bari in ancient times. A city nicknamed "the gateway to the East", where the Art Nouveau style mixes with oriental influences, interrupted by Baroque touches along with a cosmopolitan and underground style. These realities have always coexisted in Bari: avant-garde and tradition, research and style together with craftsmanship.

Bari is a city that at the end of the 19th century saw the rage of the Art Nouveau style: these were the years in which Italy was experiencing its cultural revolution, trying to educate the masses through art and the taste for beauty, and in which there was a tendency to give free rein to craftsmanship, contrasting them with mass production.

It is precisely this mix of extremely connotating influences that the Bayria collection brings to eyewear. The series of glasses is a real tribute to the Apulian Art Noveau, in which Baroque and oriental influences converge.

Small characterizing details that are perfectly integrated in a contemporary language, with essential lines, in which traditional techniques and advanced technologies meet. The new and the old come together in a collection with a sophisticated taste.

Bayria features frames in elegant and refined shades, such as ocher, ruby ​​red, petrol green and bottle green. And then black, essential and rigorous, the maximum expression of timeless elegance.

Unconventional frames, on which master craftsmen have been able to reproduce visual games through small engravings that create the optical effect of one frame in the other, a light and versatile style. And again, “frame in frame” workings and carvings on the front that bring to mind the bezel of a watch. The Bairya collection is inspired by the art that has made Made in Italy great in the world. That art is capable of contaminating any aspect of lifestyle: from painting, to architecture, to ceramics, to design.

Made with sheets produced by Mazzucchelli 1849, a leading company in Italy in the production of quality acetate, the glasses require a long process to produce a real design object. It takes 48 steps to get a frame. From the synthesis of cotton and cellulose pulp, 8mm acetate slabs are created, from which the front is extrapolated. Each frame is then decorated by hand. For this reason, each piece has differences in color and tone that make them unique.

A unique collection, in which comfort and research blend with history, with the Arabian reminiscences of Liberty decorations, with the gracefulness of the East and the decorative richness of the Baroque. Sacred and profane, ancient and modern, history and future. All this is Bayria.

Read more about this brand on TEF Magazine or visit their website.

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