Etnia Barcelona // New Fall-Winter 2023 campaign

Miscelánea by Etnia Barcelona invites us to explore the connections between Japanese and Mediterranean culture through environments where tradition and innovation coexist.

Etnia Barcelona once again demonstrates its connection to the art world, this time with the launch of Miscelánea. The campaign, through which the Barcelona Eyewear brand presents its new Autumn-Winter 2023 collection, portrays a world full of symbolism where two cultures converge: Japanese and Mediterranean.

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Etnia Barcelona - Miscelánea (1)

Miscelánea portrays unique surrealistic atmospheres starring female characters, whose composition is a clear nod to classical pictorial art. In each image, elements of Japanese and Mediterranean culture coexist, along with traditional and modern objects. The result: pictorial works that intertwine two cultures and decontextualize symbols, blending tradition and innovation and offering multiple levels of interpretation. Miscelánea also revives the concept of Be Anartist, a motto that has accompanied the brand since 2017, inviting rebellion through art as a means of finding one’s own form of expression.

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Etnia Barcelona - Miscelánea (2)

With this campaign, photographed by Biel Capllonch, Etnia Barcelona highlights the cultural and artistic legacy of two seemingly distinct and distant worlds: the Mediterranean, a place that inspires and has witnessed the brand’s growth, and Japan, an ancient region rich in symbolism and mythological legends.

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This mix of influences is also reflected in the designs of the new optical collection, which stand out for their combination of natural acetates with textures and details inspired by Japan, featuring bold shapes with a Mediterranean character. Notable novelties include prints representing koi fish scales, cherry blossom colors, or a circular detail on the temple symbolizing the rising sun.

About Etnia Barcelona

Etnia Barcelona is an independent eyewear brand founded in 2001 by David Pellicer, the third generation of a family dedicated to eyewear manufacturing. The brand was conceived to create collections that represent all people and forms of expression through color and art. The city of Barcelona plays a key role in the history and day-to-day of the brand, inspired by its dynamism and openness.

Etnia Barcelona is sold in more than 10,000 stores around the globe. It’s a favorite amongst celebrities the likes of Dua Lipa, Hailey Bieber, Gigi Hadid, Beyonce, Jay Z, Selena Gomez, Sienna Miller, Emma Roberts, Millie Bobby Brown, , Brad Pitt, Chris Hemsworth, Liam Hemsworth, Lea Michelle, Alessandra Ambrossio, Nick Jonas, Joe Jonas, Jessica Biel, Heidi Klum, Cara Delevigne, Bri Larsson, January Jones, Ryan Philippe, Miles Teller, Cate Blanchett or fellow Spaniard Rosalia, amongst many others.

Read more about this brand on TEF Magazine or visit their website.


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