Silmo // Singapore kept its promise

Silmo Singapore: The last-born of the SILMO Family kept its promises

SILMO Singapore, ASEAN Optical Fair, was held from 12 to 14 April 2023 at Suntec Singapore Exhibition and Convention Centre. Jointly organised by SILMO International and MP Singapore, the show welcomed over 250 international and local brands from over 15 countries representing most product families and ranges in the optics and eyewear industry.

2175 professional visitors, optometrists, dispensing opticians and buying groups had the opportunity to browse the latest eyewear, optical products and technologies.

With 50% of its attendance from overseas, SILMO Singapore first edition confirms its ambition to become the new business meeting place in Southeast Asia. Top five of the 44 represented countries were Malaysia, China, Australia, Vietnam and Indonesia.

The exhibition featured three unique spaces that aim to explore future trends and innovation in the eyewear and eyecare sector – FUTUROLOGY, SILMO Trends, and SILMO Talks.

FUTUROLOGY examined the theme of techno-responsibility through the lens of innovations and trends that will gradually shape the future of optics and eyewear. SILMO Trends showcased the trends and novelties in 2023 and how design is shaped by our environment and society while SILMO Talks delved into best practices, sustainability, and Optics Special Interest Groups.

SILMO Academy, a conference platform that was held concurrently with the exhibition and targeted mainly at optometrists and opticians, provided an opportunity for the participants to garner key insights and best practices from renowned experts across the globe. The 2-day scientific symposium explored topics such as Myopia Management, Lifestyle and Ophthalmic Practice, and Primary Care. The Academy programme was curated by the International Opticians Association (IOA).

About SILMO Singapore

SILMO Singapore aims to be the key annual event for the eyewear and optics world. It is the place where brands and opticians meet tomorrow’s business and their future success.

SILMO Singapore was supported by the International Opticians Association (IOA), Singapore Optometric Association (SOA), Singapore Tourism Board (STB), India Vision Institute (IVI), and Optical Dispensers Australia (ODA) among others.

SILMO Singapore will return to Singapore again next year, 24 to 26 April 2024.

Read more about this show on TEF Magazine or visit their website.

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Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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