100% Optical 2023 // Record Breaking Attendance

100% optical announces record-breaking attendance and details of 10th anniversary show

100% Optical made a welcome return to the ExCeL London this week, with a record-breaking 10,657 attendees flocking to the UK’s largest optical event – a 10% year-on-year increase on its previous record attendance.

The three-day optical show featured exciting exhibitor launches, more independent and international eyewear designers than ever before, a world-class education programme of CPD seminars, catwalk shows, awards – and a hugely-popular celebrity guest appearance from Dame Prue Leith.

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Backed by all the industry’s leading organisations, 100% Optical had its strongest exhibitor line-up to date; an expanded focus on contact lenses; its annual Love Eyewear Awards ceremony; and more networking opportunities than ever before- alongside exclusive show offers, workshops and debates curated by show partners.

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Next year’s 10th anniversary 100% Optical dates have been confirmed for 24th to 26th February 2024, while The Association of Optometrists (AOP) and Media 10 have announced that their partnership to deliver 100% Optical has been extended until 2025.

As part of its 10th anniversary show for 2024, show organisers have also announced a new dedicated 100% Ophthalmology section and education programme, working with key partners, suppliers, and the NHS to deliver more content for ophthalmologists attending the show.

About 100% Optical

100% Optical sessions will include keynote lectures, discussion workshops, peer reviews and interactive poster trails. Key themes and topics entail myopia management, advances in clinical imaging, including the role of artificial intelligence, and dry eye disease with content commissioned to meet the needs of all practitioner types.

100% Optical brings together nearly 10,000 optical professionals from across the globe. Read more about this show on TEF Magazine or visit their website.

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