100% optical announces record-breaking attendance and details of 10th anniversary show
100% Optical made a welcome return to the ExCeL London this week, with a record-breaking 10,657 attendees flocking to the UK’s largest optical event – a 10% year-on-year increase on its previous record attendance.
The three-day optical show featured exciting exhibitor launches, more independent and international eyewear designers than ever before, a world-class education programme of CPD seminars, catwalk shows, awards – and a hugely-popular celebrity guest appearance from Dame Prue Leith.
Backed by all the industry’s leading organisations, 100% Optical had its strongest exhibitor line-up to date; an expanded focus on contact lenses; its annual Love Eyewear Awards ceremony; and more networking opportunities than ever before- alongside exclusive show offers, workshops and debates curated by show partners.
After attending 100% Optical for many years, the atmosphere is always great. We always look forward to the show's fashion elements and that's why we love it here - it's not just your average trade show.
On the second day, we already achieved what we came to the show to achieve, and we really enjoyed the show for many reasons. We were based in the Studio area and really liked our stands' location. We also love the catwalk as it adds a unique element.
During the show, we've been over subscribed and there's been queues for our education sessions. It's been super busy and have received lots of really interesting queries from members and non-members of our education sessions.
Great energy with an amazing mix of international visitors at 100% Optical. We've been coming for many years and it's great to be back.
Media10 has got it spot on. We really like the show, it's well structured, and even though there are loads of exhibitors the whole experience still feels really tailored and so personal and unique to each brand here.
We've had some great meaningful conversations. We've been exhibiting here since day one and we feel like it's the best 100% Optical yet.
This show allows us to reach the whole sector and show them what we are doing, engage with colleagues through our fab CPD sessions, see friends and make friends.
For us, it's important to be seen here - 100% Optical is a great opportunity to present the world of Marcolin - show customers who might know us for our two or three key brands that we have a huge portfolio. We've been coming for years but we want to widen our network - meetings and conversations that would take us three months in terms of travel, we can do in three days.
This year's show has been a phenomenal success, from a massive uplift in visitor numbers to the greatest range of top brands in attendance, we couldn't be happier with the results. The testimonials and rebooks for 2024 give us the motivation to keep growing this show for the benefit of everyone in optics.
Next year’s 10th anniversary 100% Optical dates have been confirmed for 24th to 26th February 2024, while The Association of Optometrists (AOP) and Media 10 have announced that their partnership to deliver 100% Optical has been extended until 2025.
As part of its 10th anniversary show for 2024, show organisers have also announced a new dedicated 100% Ophthalmology section and education programme, working with key partners, suppliers, and the NHS to deliver more content for ophthalmologists attending the show.
About 100% Optical
100% Optical sessions will include keynote lectures, discussion workshops, peer reviews and interactive poster trails. Key themes and topics entail myopia management, advances in clinical imaging, including the role of artificial intelligence, and dry eye disease with content commissioned to meet the needs of all practitioner types.
100% Optical brings together nearly 10,000 optical professionals from across the globe. Read more about this show on TEF Magazine or visit their website.
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Author: maarten weidema
After being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world.
He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.