NW77th // New Models at Vision Expo West

Discover the latest eyewear designs from NW77th at this year’s Vision Expo West in Las Vegas.

In keeping with their focus on interesting, eye-catching eyewear, NW77th is to introduce a range of contemporary designs at this week’s Vision Expo West. Vivid colors and geometric shapes come together to create fresh, unique styles, encouraging the expression of one’s individuality. The release features 10 acetate and 3 stainless steel models, each available in 4 brilliant colors.

Taking inspiration from young urban dwellers, each frame from NW77th is designed to withstand the hustle and bustle of high-energy lifestyles. NW77th places quality and comfort as top priorities, crafting their products with biodegradable cellulose acetate and surgical-grade stainless steel for a lightweight yet durable build. Following the initial design, the frames undergo a meticulous manufacturing process in which they are handcrafted and hand-polished, ensuring the superb quality of each piece.

NW77th Eyewear
NW77th Eyewear
NW77th Eyewear
NW77th Eyewear

The release introduces new designs to four of NW77th’s product collections: Street Series, Block Steel, Home, and Socks. The product collections are characterized by a naming or design element that speaks to the history of the brand and the partnerships since its initial launch, such as the street names of Seattle or the temple tips resembling socks. As an independent, family-owned business with 143 years of beautifully crafted eyewear, the Erkers express the pride they have in their past through the little details present in each design.

Find NW77th in suite 35-205 at Vision Expo West to discover the stories behind the family-owned business and to explore the latest releases.

About NW77th:

NW77th is an independent, family-owned brand of premium, handcrafted eyewear. Based in St. Louis, NW77th is owned by the Erker family, who have been leaders within the optical industry for over 143 years, dedicated to the craft of beautiful, high-quality eyewear for 5 generations. At the start, the Erkers were known for making anything with a lens, though they later turned their focus towards eyewear. The company is now run by the 5th generation of Erkers, Jack III and Tony Erker.

Read more about this brand on TEF Magazine or visit their website.


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Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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