Iconic British eyewear designers KIRK & KIRK has opened a special pop up shop to celebrate London Design Festival. The innovative shop is part of the brand’s major expansion plans after a boom in demand following the pandemic.
The award winning UK designers are known for distinctive eyewear shapes and iconic vibrant colours which have been worn around the world by stars including Robert Downey Jnr, Jim Parsons, Oasis, Young Thug, 50 Cent, U2, Annie Lennox, Dave Stewart, Elton John and many more.
The revolutionary shop showcasing Kirk & Kirk’s distinctive style of eyewear is in Shoreditch and there will be a special event on September 9 with celebrity guests attending including TV presenter Alexis Nunes and Sigma star Cameron Edwards.
For the first time ever Kirk & Kirk will display its entire unique collection in this one specially designed shop. From September 2-29, the pop up shop on Redchurch Street will allow Kirk & Kirk founders, Karen and Jason Kirk, to take guests on an adventure that weaves style, design, light, colour and individuality together. The shop features virtual try-on technology screens which for the first time, customers will be able to experience a live try on, with no need for a separate app or to download a photo. Just look at the special screen and see what you would look like with the glasses on.
As the images of the shop show the unique pop up will also have an eye popping ambiance of colourful display and bring some long-awaited technicolour excitement to optics. The unique pop up will house the full collection in a colourful, ebullient, environment designed to transform the experience of discovering eyewear.
Kirk & Kirk eyewear experts will be at the shop to help guide people to the right pair for your face shape and personality. They’ll uncover the real you and help you find the right frames to reflect the image that you want to portray. There will also be an optician on-hand to fit your prescription lenses into your new Kirk & Kirk frames.
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Kirk & Kirk frames are the only glasses in the world to be hand-made from acrylic. This hand-made Italian material, specially formulated for this collection, is incredibly light and comfortable, and with over 100 years of optical experience, Kirk & Kirk has honed its craft to perfection.
On Tuesday, September 20, there will be an event allowing guests to sit down and talk with founders Karen and Jason. Retailers will also be invited to come and talk to the founders about why having Kirk & Kirk frames will open up a whole new dimension of loyal, passionate clientele.
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Large expressive glasses are now in fashion. Colourful eyewear is in fashion – expressing your personality. Expression of the joy of being able to go out and socialise again has been the key to Kirk & Kirk’s success. The demand for quality glasses rocketed during the pandemic because in a world of Zoom and FaceTime, glasses became the visual focus of the conversation. One of the few opportunities for sartorial expression.
Kirk & Kirk grew 42 per cent in the first year of the Pandemic and this year’s growth is estimated to be 30 per cent. The celebrated designer brand has grown from 20 retailers in the UK in 2018 to almost 100 today. They have opened two stores (optician clients) per week worldwide since 2019) and Kirk & Kirk is sold in 40 countries in independent opticians and invested heavily in virtual try-on technology allowing the business to stand apart from others.
They are the only brand in the world to create handmade frames from acrylic which allows the fully recyclable frames to be very light and comfortable. Kirk & Kirk also create their very our own unique colours. The bespoke acrylic is sourced in Italy and took three years to develop; the frames are handmade in France.
Founded by Jason and Karen Kirk, the husband and wife team have been in business for thirty years. The Kirk family have been in optics over 100 years since Jason’s grandfather Sidney, and his brother Percy, started an optical business in London in 1919, just after the end of the first World War.
Read more about this brand on TEF Magazine or visit their website.
