Struktur // Back to the Future

This year, the French eyewear label Struktur, brings the fashion of the 70s to nowadays. Between retro and modern style, this new collection proposes shapes and unseen colors so far by STRUKTUR. Composed of six models, it is aimed at all those who are craving identity fashion. Comfort remains one of their priorities while manufacturing. Each of their frames has been thought to combine both comfort, style, and boldness.

16 NEW COLORS

STRUKTUR come-back with new colors called tri-plate and neon. A combination of three colors with a transparent, thick outer layer. A novelty that plans to bring freshness, charm, and dynamism to our world. The new shades from STRUKTRUR are in the spirit of the 70’s when fashion was free and colorful. For people who like simplicity but are not afraid of originality, or for those who love patterns, there is something for everyone. Each model has a wide choice of colors, uni, patterned, scaled, or even bi-colored.

STRUKTUR START13 Cute Cognac
STRUKTUR The SEVENTIES Blue Ice
STRUKTUR START14 Cute Rock

BOLD SHAPES

STRUKTUR is well known for being unafraid of boldness. This collection breaks free from all codes. The style is both retro and modern which allows men and women to assume their own styles and identity. Such daring and original shapes also reveal aspects of one’s personality. Mainly with a feminine character, these new models are intended for women who are independent, self-confident, living their own dreams, and have their own unique way to see life.

STRUKTUR The SEVENTIES Pink Neon
STRUKTUR The NIGHT FEVER Green Neon
The ODYSSEY Yellow Neonjpg

GENUINE FRENCH FRAMES

Meticulous work is carried out in their Norman factory, by their small but experienced hands. About 80 steps are necessary to manufacture our frames. Like all our models, this collection is designed with finesse and precision to provide the best possible comfort for the wearer.

About struktur Eyewear

Created 10 years ago, STRUKTUR eyewear is a French eyewear brand based in Normandy. Well known for our colorful and geometrical frames, they use mainly acetate, metal, and titanium to conceive their frames. They propose singular designs for an identity style, and making it possible for you to find frames that look like you, is their mission. Their glasses are handmade in Normandy. STRUKTUR labels its acetate products “Origine France Garantie”. This brand is a good mix between comfort, aestheticism, and originality. To think STRUKTUR is daring to be different.

Read more about this brand on TEF Magazine or visit their website.


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Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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