Silmo 2021 // A show full of enthousiasm

It was much-awaited, albeit with cautious excitement. But when`it finally happened, it surpassed all expectations: SILMO PARIS welcomed cheerful professionals who were thrilled to gather, converse, do business, show and share in the incredible energy of the optical and eyewear industry.

  • We were uncertain we would succeed, but we were also convinced that the trade fair would have to occur to get real-life business rolling again. We are the first great international trade fair in our sector to have reopened, and we felt a form of responsibility to succeed in organising this gathering of all the industry’s professionals. I would like to take this opportunity to thank all the companies, partners, exhibitors and visitors who contributed to the triumph of this event.

After long months in virtual mode, the professionals indeed affirmed the necessity of seeing each other again at a trade fair, a not-to-be-missed crossroads for innovation and creativity, expertise and knowledge, discovery and discussion. In a reduced format featuring a bright setting of stimulating yellow and futuristic orange, SILMO PARIS assembled all the elements that make it attractive and unique: its five-star reception, the SILMO d’OR awards, SILMO NEXT, TRENDS by SILMO, SILMO TV, and more.

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500 exhibitors were present, principally of European origin, since the usual Asian representatives (from China, Japan and Hong Kong) were prevented from travelling. Nearly 19,000 visitors – 63% French and 37% foreign – headed for Paris-Nord Villepinte to immerse themselves once again in the festive and yet very business-like atmosphere of this trade fair.

While SILMO NEXT – the marketplace of the future – unveiled the latest frames trends and addressed concrete futurology themes (CSR, new materials, responsible production, connected glasses, and so on), the SILMO d’OR awards promoted the best in creation and innovation.

  • In terms of shapes, designs, colours, materials and expertise. We brought special attention to the creativity and novelty of the models presented. There were a lot of designs that we fell in love with, and we had a lot of discussions, but in the end, the models we selected were all-natural winners.

    I would just like to say a word of encouragement for those who will not receive an award tonight, or who were not nominated: Don’t give up. Come back next year. That might be your time to shine…

These are the winners of the 2021 Silmo d’Or Awards:

TECHNOLOGICAL INNOVATION IN EYEWEAR
ROLF Spectacles with “Amur 02 | plant-based eyewear”

CHILDREN
JF REY with “TRALALA 8750”

SPORT
METAOPTICS with “METASPORT SHIELD”

VISION
TRANSITIONS Optical with “Transitions® XTRActive® Polarized™”

MATERIAL / EQUIPMENT
MEI with “EasyFit Trend”

OPTICAL FRAME “BRANDS & LABELS”
ESCHENBACH OPTIK with “MINI EYEWEAR 743012_60”

SUNGLASSES “BRANDS & LABELS”
MAISON SARAH LAVOINE X ATELIERS ROUSSILHE with “THYRA – MSL 04 C8”

OPTICAL FRAME “EYEWEAR DESIGNER”
HENAU with “Lunam”

SUNGLASSES “EYEWEAR DESIGNER”
RIGARDS with “MODEL RG2046WD”

JURY’S SPECIAL AWARD
VAVA Eyewear with “CL0016”

FIRST CLASS PRIZE
HISTOIRE DE VOIR with “FIL S8”

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Read more about this show on TEF Magazine or visit their website.

Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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