Since last month, industries have once again been able to meet for live events at the site of leading international trade fairs in Munich. This increases anticipation for opti 2022, 14-16 January, because it focuses on what counts: real encounters with people who do business and want to hold and feel new products.
Giving new impulses and bringing the industry together live is the team’s motto for the next opti. In mid-January 2022, however, a piece of the tried-and-tested will be joining the “new normal” that is currently present in every area of life. opti in Munich is returning to its successful four-hall concept which, under the current circumstances, guarantees the greatest trade fair success and the familiar opti atmosphere as well as facilitating the well-known structures and routes, among other things.
[bne_testimonials layout=”slider” category=”Bettina1″]
Exhibitors and the trade fair audience can once again rely on opti to tailor key topics and concepts to the needs of the industry and, with a clear hall layout, provide good orientation and efficient trade fair visits. With its infrastructure and well-known possibilities, Munich as a trade fair location offers security and normality so that everyone can devote themselves fully to their reasons for coming to opti: business and expert knowledge. To this end, the opti team will shortly be presenting the digital formats of knowledge transfer that will complement opti’s offer before, during and after the trade fair days.
[bne_testimonials layout=”slider” category=”Bettina2″]
opti BOX AWARD for start-ups
Good news for start-ups in the frames sector: the opti BOX AWARD will be presented at opti for the first time in 2022. A jury of experts will select the best start-up from the fifteen opti BOXES in the trendy YES independent design area that can then look forward to effective and financially strong support. opti will provide a voucher for 1,000 euros on the hire of the 2022 opti BOX stand, and the same remuneration for participation in the opti BOXES 2023. Plus the winning start-up can also expect increased attention from influencers and the media. The opti BOX AWARD will be presented live at opti 2022, and is supported by the trade journal eyebizz. The jury will assess five criteria: design, sustainability, functionality, technology, and marketing.
[bne_testimonials layout=”slider” category=”OptiBoxes”]
International guests for a successful trade fair
A successful trade fair also includes international guests, and they will not be missing with open borders and easy travel. Trade fair participants from abroad will be able to enter the country provided the entry requirements that apply to that country are followed. At the moment, the usual conditions apply for a visit to the trade fair: vaccinated, recovered, tested. Only people coming from high-risk areas will be required to quarantine, although there are general exceptions for trade fair participants from abroad who have tested negative and who are staying for up to five days on a business visit.
[bne_testimonials layout=”slider” category=”Opti-int”]
About opti
opti is the international trade show for optics & design and takes place annually in January, alternating between Munich and Stuttgart. It offers trade visitors the complete spectrum of ophthalmic products, from spectacle frames and lenses, contact lenses, refraction, diagnosis and low vision to shopfitting and technical equipment. opti is the platform for product premières by international market leaders and start-ups alike. The event was first held in 1998, and since 2008 has been organised by GHM Gesellschaft für Handwerksmessen mbH. Due to the corona pandemic, it had to be cancelled once in 2021.
Read more about this show on TEF Magazine or visit their website.
