Johann von Goisern // Time for bold colours

Marilyn is wearing a colourful frame by Johann von Goisern, which reminds us of magnificent cherry blossoms in all their facets. When the warming rays of the sun perfectly set the scene for the lush flora and the flowers shyly open up to their surroundings, the time for bold colours has come. The beautiful colours on this frame were inspired by radiant flowers and tree buds on lush meadows that fight for the excited gaze of colour lovers.

Johann von Goisern 1 crop
Johann von Goisern oblong
Johann von Goisern 2 crop
Johann von Goisern

Strong shades of pink as well as lively fuchsia skilfully support each other in their extrovert qualities and are restrained only by discreet black. Coral also joins in and shows itself in its full softness. The flowering cherry tree comes alive in this setting.


When the blossoms then fall and the cherries follow and are in hot demand, this is strongly reminiscent of a Johann von Goisern. First, you see the wonderfully harmonious richness of colour, and then you want to ask these glasses to grace your own nose.


About Johann von Goisern

The “real” Johann (von Goisern) was born in Bad Goisern in 1937 and the region and its people were very close to his heart. His professional career brought him into contact with optics again and again. In 1984 he finally set up his own business in the “production and processing of spectacle frames”. The family business he founded is now managed by the third generation and continues to hold on to the company location in Bad Goisern, making it one of the companies core values.

High-quality eyewear fashion doesn’t need to be boring – Johann was sure of that. And it can also come from Austria. These three characteristics – outstanding quality, exceptional design and the location of Bad Goisern – still make Johann von Goisern spectacle frames what they are today.

Shooting: TEFdoesALKMAAR
Eyewear: Model 742 by Johann von Goisern
Model: Marilyn de Beurs, optician & Blogger
Photographer: Marc de Fotograaf

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Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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