Mido // Digital edition opens tomorrow

From 5 to 7 June, a calendar of events and a new format for the market

MIDO 2021| Digital Edition will open tomorrow, June 5th. Until Monday June 7th , 30 events, 60 guests and over 400 showcase pages that will seize the international business opportunities of the new “immersive” format. To open the event, the official greetings of the Mayor of Milan , Giuseppe Sala and the President of ICE Carlo Ferro, to then leave the scene to the main actors, greeted by the President of MIDO, Giovanni Vitaloni’s introduction.


Wonders are ahead opening event: June 5th h. 11.00.
Special guest is the photographer Albert Watson who will talk about the change taking place in the world and the new ways of seeing everything around us: beauty, living together, nature, technology and the future. Giovanni Vitaloni, President of Mido and Anfao, Fabrizio Curci, Chief Executive Officer & General Manager of Marcolin, Barbara De Rigo, Chief Marketing Officer De Rigo, Satoshi Otsuki, President and Chief Operating Officer Europe of Charmant, Mik Somers, Founder and Co-owner of Theo, Nicola Zotta, President and CEO of Marchon Eyewear Inc.

MIDO Mashup: 6 June h. 12.00
Guests: chef Massimo Bottura, designer Fabio Novembre, photographer Albert Watson.
Fashion and design at the center of a debate involving stars from different worlds, together with 4 established representatives of the fashion world (Giovanni Lo Faro, CEO MODO; Amélie Morel, Morel Communications Director; Harvey and Zack Moscot, President and creative director of MOSCOT ; Saskia and Hans Stepper, founder and creative director of Stepper Eyewear Limited) and 4 important designers in the eyewear sector (Sergio Eusebi and Livio Graziottin, Founders of Kuboraum, Patrick Hoet, Founder of HOET; Henrik Lindberg, Founder, CEO and creative director of Lindberg)

You can download the complete calendar of events here or read more about this show on TEF Magazine or visit their website.

Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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