Prodesign // Love for Heritage



Prodesign is known for its comfortable yet stylish eyewear. The brand stays true to its Danish design heritage with its focus on functionality, clean lines, and good craftsmanship. Every item in their new collection highlights the seamless merging of form and function.

Each new pair features unique and vibrant aesthetic characteristics complemented by visible technical functions incorporated into the overall look, standing strong a bold and independent new design.

Yet, the Danish brand stays true to who they are by the continued use of their most popular signature hinges and metal combinations together with new innovative solutions.

Nordic colors and design traditions inspired by nature and geometry are at the core of their collection, as seen in the various colors and shapes across their range of masculine, feminine and unisex frames.


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The soft acetate is the perfect contrast to its metal elements. Each of the three models feature a modern take on a classic shape, made with smooth acetate in various calming colors. Matching temple tips complement this softer profile and the titanium temples are applied with our flexible slim split signature hinge.

The metal also flows out to the front, as a striking detail that mimics a thin brow peeking over the acetate.

This concept is available in 3 different shapes from sizes 50 to 54.


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The frame’s thoroughly twisted details and the soft and feminine form defines this beautifully shaped concept.

The geometrically twisted end of the temple is matched by the faceted acetate front and end piece. Its vibrant spirit is highlighted by solid color combinations along with matching diffused, demi-toned acetate temples.

This concept is available in 3 different shapes from sizes 5é to 53 and comes with or without nosepads.


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Sharply cut edges and graphic lines define these three feminine shapes.

They are slightly oversized, highlighting your eyes and crafted from lightweight titanium in a range of soothing pastel colors.

Square shaped titanium temples are fitted with black acetate temple tips, with the whole look tied together by a matte finish for a simple, clean Nordic expression.

This concept is available in 3 different shapes from sizes 52 to 55.


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It’s the classic blend of an oversized acetate front with the slim and elegant titanium temples that gives these sunglasses its unique flair.

The retro cat-eye shape comes in various solid and transparent colors, adding a vintage refresh to your everyday look.

Though its sleek temples feature bold colors, its lightweight quality still shines through. The lenses are also tinted in matching color tones.

About Prodesign

ProDesign is the pioneering eyewear company founded in Aarhus, Denmark in 1973. Today, after more than 40 years in the industry, ProDesign continues to deliver fresh and dynamic eyewear concepts that combine functionality and visual expression while remaining true to their Danish design heritage.

Their creative team are all graduates from the Aarhus School of Architecture. We have a playful yet reflective approach to our designs and like true architects, we continuously explore the possibilities of eyewear design by rethinking form and function, challenging industry standards and making innovative solutions. Therefore, we proudly define ourselves as Eyewear Architects.


ProDesign is a brand in the portfolio of Design Eyewear Group, along with FACE A FACE, WOOW, Kilsgaard Eyewear, Inface and NIFTIES. Together we offer a broad selection of strong international brands, clearly positioned in the market, under one management team.

This attention to detail is appreciated worldwide. Markets with the strongest sales include the US, South Korea, France and Japan.

Read more about this brand on TEF Magazine or visit their website.

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