Prodesign // Delicate, understated yet significant

Sheena is wearing an oversized, retro-shaped frame from the Danish heritage collection of Prodesign, with a modest metal front and the popular ultra-thin wire temple, which make these glasses as simple as they are modern. A beautiful on-trend square shape with rounded corners with an ever so subtle butterfly shape incorporated.

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Form and function serve as a classic reminder of the Danish heritage. The lightweight frame is made from sleek metal, features adjustable nose pads for that extra comfort and is available in four beautiful soft matte colours.

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Prodesign: The Danish Heritage Collection

Our friends at Prodesign love their heritage. For many years, they have been designed appealing eyewear that is comfortable to wear. Staying true to their Danish origins, with its clean and functional design philosophy anchored on exquisite, and durable, craftsmanship.

This launch adds one strong concept to their Danish Heritage collection. It is a follow-up to the delicate Wire Temple Metal, now available in two new retro-inspired shapes with a modern twist, that represents the simplicity and clean design aesthetic that is the essence of the Danish Heritage collection.

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Prodesign Eyewear (8)
Prodesign Eyewear (9)

About Prodesign:

Prodesign is known for their comfortable yet stylish eyewear. They stay true to their Danish design heritage with its focus on functionality, clean lines and great craftsmanship. Every item in their new collection highlights the seamless merging of form and function.

Each new pair features unique and vibrant aesthetic characteristics complemented by visible technical functions incorporated into its overall look, standing strong a bold and independent new design.

Yet, the brand stays true to who they are by the continued use of our most popular signature hinges and metal combinations together with new innovative solutions.

Nordic colours and design traditions inspired by nature and geometry are at the core of their collection, as seen in the various colours and shapes across their range of masculine, feminine and unisex frames.

Read more about this beautiful Danish brand on TEF Magazine or visit their website.


Shooting: TEFdoesVANCOUVER
Eyewear: Prodesign 4169 by Design Eyewear Group
Model: Sheena Taff, eyewear blogger at Optician About Town


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Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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