The collection JF Rey PETITE was motivated by the desire to dress the slim faces of women, often forgotten by a large part of eyewear designers. Since 2012, Jean-François Rey has been constantly reinventing this line which now holds a key place in the collections.
He redefines proportions and cuts; he introduces new shapes and draws the lines, works on styles, colors and materials sourcing for more diversity, character and aesthetics in the models. The result is a careful selection of creative and expressive models that offer an inspiring vision of femininity: graceful, independent and spontaneous.
The Spring/Summer 2021 collection promotes allure and self-confidence, through a bold design and flattering, very playful looks. If the design borrows a lot from the JF Rey collections, the style promises to be ever more feminine and refined, supported by a particular attachment to original associations of materials and fashionable colors. Fine graphic lines in fresh colored metal (PM074, PM075, PM076), exclusive designs in acetate (PA077, PA078) and vibrant silhouettes proposed in a glamorous retro style (PM072, PM073) are the key fundamentals of this new collection.
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This concept offers frames in very assumed shapes, cut from exclusive Italian acetate materials. A lamination process allowed to emphasize the gaze, for a “doe eye” effect, both glamorous and very feminine. Allure and elegance guided the creation, supported by the desire to highlight the most intense tones, the most nuanced color mixtures and the most refined details. Frames that dress the look with an exquisite soft touch of chic.
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Designed in a dynamic and eye-catching spirit, these two-tone metal frames are as attractive with their daring shape as with their refreshing colors. Their graphic and ultra-thin silhouette is inspired from the best-seller SHELL concept of the JF Rey collection in a lighter, feminine and extremely graceful jewelry proposition. Palettes of neon yellow, pink or orange colors strikes and focus on the look while highlighting the contemporary style of the design. For a beaming seasonal look!
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These combined frames have proved an inspired alliance between retro charm and chic glamorous style that is aimed at modern and refined women. The creative work achieved on the top, an acetate eyebrow piece assembled on a thin metal base, structures the face and highlights a subtle work of transparency and cuttings, effects of volumes and contrasting thicknesses. Just as many graphic details that give allure and character to the models.
About JF Rey
The JF Rey brand instantly evokes a modern, creative style, an ever-moving character design. With his design studio and his pockets of collaborators, Jean-François Rey has for years expressed a desire for ambitious and provocative artistic choices.
Present in each new collection, this approach is supported by constant work on technical innovation, the search for new materials, comfort and quality of finish, the expression of colour.
For designers and creative teams, any environment is a source of inspiration. Observing urban architecture, concentrating on detail or crumpling a sheet of paper, from there are born the most unexpected ideas.
In this respect, the Collections and Brands of Maison JF Rey are today essential references in the field of traditional French eyewear and are sold all over the world.
Read more about this amazing brand on TEF Magazine or visit their website.
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