JF Rey PETITE SS21 // New beaming seasonal looks

The collection JF Rey PETITE was motivated by the desire to dress the slim faces of women, often forgotten by a large part of eyewear designers. Since 2012, Jean-François Rey has been constantly reinventing this line which now holds a key place in the collections.

He redefines proportions and cuts; he introduces new shapes and draws the lines, works on styles, colors and materials sourcing for more diversity, character and aesthetics in the models. The result is a careful selection of creative and expressive models that offer an inspiring vision of femininity: graceful, independent and spontaneous.

JF Rey Petite
JF Rey Petite
Spring1
JF Rey Petite

The Spring/Summer 2021 collection promotes allure and self-confidence, through a bold design and flattering, very playful looks. If the design borrows a lot from the JF Rey collections, the style promises to be ever more feminine and refined, supported by a particular attachment to original associations of materials and fashionable colors. Fine graphic lines in fresh colored metal (PM074, PM075, PM076), exclusive designs in acetate (PA077, PA078) and vibrant silhouettes proposed in a glamorous retro style (PM072, PM073) are the key fundamentals of this new collection.


Concepts: PA077/PA078

PA0779020
PA0779070
PA0778580
PA0789075
PA0789525
PA0784045

This concept offers frames in very assumed shapes, cut from exclusive Italian acetate materials. A lamination process allowed to emphasize the gaze, for a “doe eye” effect, both glamorous and very feminine. Allure and elegance guided the creation, supported by the desire to highlight the most intense tones, the most nuanced color mixtures and the most refined details. Frames that dress the look with an exquisite soft touch of chic.


Concepts: PM074/PM075/PM076

PM0745565
PM0740925
PM0755540
PM0765030
PM0745040
PM0750980
PM0755029
PM0765551

Designed in a dynamic and eye-catching spirit, these two-tone metal frames are as attractive with their daring shape as with their refreshing colors. Their graphic and ultra-thin silhouette is inspired from the best-seller SHELL concept of the JF Rey collection in a lighter, feminine and extremely graceful jewelry proposition. Palettes of neon yellow, pink or orange colors strikes and focus on the look while highlighting the contemporary style of the design. For a beaming seasonal look!


Concepts: PM072/PM073

PM0722525
PM0720150
PM0722020
JF Rey Petite PM0734090
JF Rey Petite
JF Rey Petite PM0732065
 

These combined frames have proved an inspired alliance between retro charm and chic glamorous style that is aimed at modern and refined women. The creative work achieved on the top, an acetate eyebrow piece assembled on a thin metal base, structures the face and highlights a subtle work of transparency and cuttings, effects of volumes and contrasting thicknesses. Just as many graphic details that give allure and character to the models.


JF Rey Petite
JF Rey Petite
JF Rey Petite

About JF Rey

The JF Rey brand instantly evokes a modern, creative style, an ever-moving character design. With his design studio and his pockets of collaborators, Jean-François Rey has for years expressed a desire for ambitious and provocative artistic choices.

Present in each new collection, this approach is supported by constant work on technical innovation, the search for new materials, comfort and quality of finish, the expression of colour.

For designers and creative teams, any environment is a source of inspiration. Observing urban architecture, concentrating on detail or crumpling a sheet of paper, from there are born the most unexpected ideas.

In this respect, the Collections and Brands of Maison JF Rey are today essential references in the field of traditional French eyewear and are sold all over the world.

Read more about this amazing brand on TEF Magazine or visit their website.


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Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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