Neubau // Changing the Perspective

Annaliese is challenging the elements, well at least three of them, while dancing in the rain and wearing these two amazing frames by Neubau Eyewear. The bold, cheerful and sophisticated cat-eye “Heidi“, a super thin and lightweight frame, created out of recycled stainless steel, and the superb, brave, and handsome “Franz“, a Masculin aviator style in the same design language as his cat-eye sister.

Neubau Eyewear - Heidi

The 4 color tones are inspired by the hues of fire and its transformation to coal –  from gold to rose gold to black.

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Neubau eyewear draws inspiration from the four elements

For us, ‘NEUBAU pioneers sustainable avantgarde’ is all about seeing innovation and design from a new perspective and exploring new horizons

Daniel Liktor, Global Brand Director of NEUBAU EYEWEAR
For NEUBAU EYEWEAR, the year 2021 is all about “Changing the Perspective”. Ever since it was established, the Austrian eyewear label has been putting people and the planet at the forefront of everything it does. Its clear attitude and mission of bringing together excellent design with sustainable and technological innovation have made the brand a trailblazer.

With a focus on respect for nature and its resources, NEUBAU has been inspired by the 4 elements, using the paradox of nature’s resilience and fragility to create expressive eyewear styles. In settings ranging from the warm glow of the desert to a green oasis, international models showcase the sustainable premium collections against the unmistakable backdrop of South Africa.

The striking visuals are the result of a collaboration with German fashion photographer Nadia von Scotti, who lives in South Africa. With the use of their 100 percent bio-based material natural3D in the Earth collection, the Austrian eyewear label is once again combining modern design and resource-efficient production with 3D printing. The first collection – Water – will be launched in January 2021.

In the four collections Water, Air, Fire and Earth, NEUBAU is conveying its clear attitude and streamlined vision for the year. The brand is presenting a mix of sunglasses and optical models that incorporate innovative design and avant-garde elements. High-quality, sustainable materials and soft color palettes are what set the styles apart.

While muted earthy tones, pastels and off-colors reflect the natural lightness and ease that the collection stands for, the frames impress with a minimalist, but expressive style. By using bio-based materials like naturalPX and natural3D, along with resource-efficient production methods, NEUBAU is once again emphasizing its own pioneering spirit. Timeless stainless-steel frames perfectly round off the collections. All designs combine flexibility, stability, resilience, durability, and comfort.

Shooting: TEFdoesLONDON
Eyewear: Heidi and Franz by Neubau Eyewear
Model: Annaliese Dayes, model and presenter at 100% Optical London

Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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