AirArt Individual // True personalized jewels for men

AirArt Eyewear was created with one fundamental goal in mind: to contribute to the international spread of French creativity, know-how and luxury.

Their men’s segment is an opportunity to develop a value strategy in the optical market. More loyal, less sensitive to fashion effects but driven by technology and know-how, men spend 35% more than women on personal luxury products. They generate 2x more growth than women in the luxury sectors (sources: Euromonitor for Vogue, Institut Français de la Mode, Shullman Research Center).

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Their design team believe the future of luxury is about placing the consumer in the centre of the manufacturing and design process. This is why they have developed an ecosystem and services dedicated to the well-being and exclusivity of our clients. Thanks to AirArt Individual, it is possible to  tailor our frames to create an exceptional, unique and hand-made eyepiece by French craftsmen:

  • The face can be made to measure in acetate or buffalo horn, a natural noble soft and light material with unequalled comfort.
  • The functional counterweights of our temples, the signature of the brand, can be personalized and made with the solid gold of one’s choice, and possibly set with a gem in our jewellery workshops.
  • The luxurious case can be made in the colour of one’s choice and with the finest exotic leathers in the world, in compliance with the Convention on International Trade in Endangered Species of Wild Fauna and Flora.
  • Like a jewel, the frame can be maintained in our workshops: any object of value deserves regular care over time. A courtesy frame of identical shape is then graciously lent so that the client’s visual comfort and pleasure should not be altered during the maintenance.
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ABOUT AIRART
French Luxury dedicated to Men.

The unique concept was imagined by Frédéric Pons, also co-founder of Hoehl’s | Paris, Wellness High-Jewellery. Made in France, AirArt uses the most demanding craftsmanship and avant-garde technologies to unveil a rare quality that is guaranteed for life. Each of their eyeglasses requires around 150 operations and around 20 hours of labour.

In addition to platinum, ceramics and 21 karat gold, the collection makes exclusive use of DiamondBlack® technology, directly derived from aeronautics: the hand-polished, satin-finished and brushed metal parts are coated with diamond and graphite particles for unequalled protection and the most refined and luxurious finish. AirArt also offers exclusive services that allow you to care for your frames like a jewel, or to personalise functional pieces made in solid gold, or even set with a gem, in their jeweller’s workshop. Of course, AirArt complies with the stringent European environmental standard REACH.

AirArt, a worldwide functional innovation:
individual balance for exceptional comfort.

AirArt frames have an optimised weight distribution that saves 25% of the weight on the nose. In addition, their unique variable geometry, inspired by aeronautical engineering, guarantees perfect stability regardless of the wearer’s optical lenses. Indeed, the mass of a corrective lens can be very variable, up to 4 times heavier than an afocal demo lens. The result: the glasses remain comfortable, perfectly balanced and pleasant to wear throughout the day.

Read more on AirArt at TEF Magazine or visit their website.

Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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