During the Lunor Digital Days, TEF and several other international opinion leaders and industry insiders were digitally beamed into the Luniverse.
[perfectpullquote align=”left” bordertop=”false” cite=”Lunor CEO Michael Fux” link=”” color=”” size=”17″]With this event, we created a completely new opportunity to stay in touch with our partners from the industry. It has been important to us to really offer our guests additional value and entertainment, which we succeeded in individual talks on a very personal level despite the large number of participants.[/perfectpullquote]
The 30th anniversary year at Lunor started with an exclusive online event directly from the headquarters in the Northern Black Forest. Social distancing gave the impetus for breaking new and innovative ground in communications. Lunor’s CEO, the design team showed us some amazing new styles and introduced us to their factory LUMAG. Not far from the company headquarters, LUMAG (Lunor Manufaktur Gesellschaft) stands for best craftsmanship and sustainable economic activity in its own company.
That sustainability is part of Lunor’s standard is reflected in the main building in Bad Liebenzell; because it is not just architecturally a masterpiece, but also to the greatest possible extent self-sufficient. Now, Lunor is celebrating its 30-year anniversary, starting into the year 2021 with a new material, vintage classics, and constant demands on timeless design and highest workmanship.
Lunor IN ALL ITS FACETS
Of new high-contrast products, retro classics and design icons
The Lunor B1 Horn – New line, new material
In 2021, the Black-Forest spectacles manufacture not only celebrates its company anniversary but also uses the natural material horn in the B1 for the first time. The nature of the material makes each frame unique sitting comfortably and stably on one’s nose. The B1 gets its characteristic Lunor look from the original Lunor double rivet hinge. The frame is available in the colors Black Havana, Havana Spotted, and Crystal.
The Lunor A13 – Contrasts and contours
Clear colors and surfaces – this is what Lunor relies on in the design of the new A13 line. The frames made of highly polished acetate consist of a two-layer acetate sheet, where deep black meets another color. The highlight: The black acetate sheet is precisely removed by hand so that the individual layers appear embossed and the fine color contrast shows to advantage – puristic spectacle design in a new dimension. The A13 is available in four square and anatomic shapes.
The Lunor A5 – Nature’s play of colors
The new colors of the acetate collection A5 that shine in transparent shades read like a walk through a summery garden: Apricot, Rose, Blackberry, Blackforest Green – Lunor draws its inspiration for the coloring of the A5 from nature. This year, another four fresh colors join the large variety of unisex frames and feminine women’s models in various acetate shades.
The A12 – Avant-garde extravagance
Really retro: The A12 captivates with its small but excellent shape inspired by the Roaring Twenties and translated into timeless Lunor design. The A12 has already appealed to style aesthetes very much since its launch, and is extended by four new shapes now. An octagonal frame with striking edges, a crown-panto shape with self-confident rim around the brows, and a stylish anatomic design as well as a small panto silhouette ensure new variety in the collection.
The Lunor Classic – An iconic classic
The Lunor Classic is still trending this year. In the early nineties, Lunor had launched the first frame of the line that has since then become a design icon – also thanks to its most famous wearer: Steve Jobs relied on the frame both simple and brilliant for 14 years. This timeless classic is manufactured at LUMAG. With a lot of care and time all parts are produced there by hand at self-developed workstations. The production stages for this frame had been brought to perfection for months, load tests had been carried out, and the right materials had been found.
The Lunor M5 – A new interpretation of a success story
Also in its new edition, the M5 is a timeless frame that scores with highest wearing comfort and practicality. At LUMAG, the two new shapes of the Collection 2021 are entirely “made in Germany”. The new interpretation of the Lunor V classic combines a reduced design and filigree elaborateness. And best of all: The light stainless-steel frame with adjustable temples is highly flexible, making an even more precise working-out of the spectacle shape possible. Originating from twenty years of success story, the new M5 marks another milestone in the design history of the spectacles manufacture.
About Lunor
Lunor AG is appreciated by spectacles aficionados as a manufacturer of quality. In this, understatement not only characterizes the design of the brand but is also the unspoken mission statement of the company. As a highly specialized glasses manufacturer with an extensive range, Lunor has been producing German-made vintage glasses for over 25 years, gaining international appreciation in the process.
Stars such as Daniel Craig, Johnny Depp, Meg Ryan and Uma Thurman have all been seen in their Lunor glasses. Apple founder Steve Jobs was also a big fan of the German premium brand.
The rimless glasses that he wore without fail for 14 years originated with Lunor, advancing from a niche model to achieve cult status.
The collection also includes antique-looking metal rims, titanium frames, sunglasses and a broad range of acetate frames in retro design. The creation of each frame requires up to 200 individual steps. This attention to detail is appreciated worldwide. Markets with the strongest sales include the US, South Korea, France and Japan. Further information can be found at www.lunor.com or at the contact details below.
