Prodesign eyewear design features unique and vibrant characteristics. -

Prodesign is known for their comfortable yet stylish eyewear. They stay true to their Danish design heritage with its focus on functionality, clean lines and good craftsmanship. Every item in their new collection highlights the seamless merging of form and function.

Each new pair features unique and vibrant aesthetic characteristics complemented by visible technical functions incorporated into its overall look, standing strong a bold and independent new design.

Yet, the brand stays true to who they are by the continued use of our most popular signature hinges and metal combinations together with new innovative solutions.

Nordic colours and design traditions inspired by nature and geometry are at the core of their collection, as seen in the various colours and shapes across their range of masculine, feminine and unisex frames.

QUADRA - Model: 3171-3173

Edgy, expressive yet so humble.

These three new male frames are inspired by geometry with a panto shape and two quadratic forms. The matte metal front in toned-down colors is a pleasing contrast to the colorful metal inside, while the unique two-layer acetate temples, with extra-sharp edges, match the front with its subdued exterior. On the inside, enjoy its extremely bold colors, which can be seen from oblique angles.

NORTH - Model: 3641-3643

Honest, elegant and soothing.

This frame combines form and function with its transparent two-layer acetate frame featuring a visible metal temple and a milling detail at the front that echoes the color of the underlying acetate. It comes in a wide selection of calming Nordic nuances.

TRAIL - Model: 6931-6933

Sporty, masculine and powerful.

These classic male shapes come in two sizes with a modest front and colorful accent details at the end piece. Its overtly flexible hinge and color-matched silicone temple tips emphasize the sporty functionality and technical vibes of these frames.

Design is the heart of our company

Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 40 years.

Great design is what defines all their brands. They are versatile and clearly positioned: from audacious French design to a clean-cut Scandinavian look.

Please visit designeyeweargroup.com for more information on their brands.

Author: maarten weidema

After being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.