Loewe // A play with Silhouettes and Textures

LOEWE’s Fall Winter 2020 collection plays with silhouettes and textures, finding new ways to work with craft whilst looking at the past to project into the future, the eyewear collection revisits opulent classic frames with contemporary elements. Lenses are cut off giving the whole silhouette a very symmetrical and sharp look and the acetates are subtly increased in thickness exploring the richness of this material.

Sunglasses Collection

Loewe Eyewear - LW40047U_21E_08
Loewe Eyewear - LW40047U_21E_01
Loewe Eyewear - LW40047U_39N_08
Loewe Eyewear - LW40047U_39N_01
Loewe Eyewear - LW40047U_75E_08
Loewe Eyewear - LW40047U_75E_01
Loewe Eyewear - LW40047U_01A_08
Loewe Eyewear - LW40047U_01A_01

Building on the success of the Paula’s Ibiza collection, the sunglasses are reedited in a bold round oversize edition. The bilayer acetate frame comes in four different colorways, each with contrasting colors on the front profile, giving this shape a contemporary twist. The silkscreened lettered logo and anagram on the temples, round up this Loewe signature look.

Loewe Eyewear - LW40053U-21N_08
Loewe Eyewear - LW40053U-21N_01
Loewe Eyewear - LW40053U-53F_08
Loewe Eyewear - LW40053U-53F_01

Loewe’s emblematic Filipa sunglasses returns in a round geometrical oversize shape with sharp angle details. The style is enriched with engraved anagrams on the temple tips. This model is available in gradient and shaded lenses.

Loewe Eyewear - LW40051U-01A_01
Loewe Eyewear - LW40051U-01A_08

This timeless model offers a range of classic shades with beveled details on the front and Maison’s golden anagram on the temples.

Optical Collection

Loewe Eyewear - LW50025U-030_01
Loewe Eyewear - LW50025U-030_08

A rimless oval oversize frame in golden shades is embellished with the Maison’s anagram on the screws of the lenses. The metallic temples are engraved with a discreet Loewe logo, whilst its tips are covered with havana style acetate. An elegant combination of exquisite materials.

About Loewe

Founded in 1846 in Madrid, LOEWE began as a cooperative of leather artisans and is part of LVMH. In 2014, newly-appointed creative director Jonathan Anderson launched a reconfiguration of the brand, reinterpreting its core values and visual identity for today. His acclaimed Ready-to-Wear and accessories collections for the house are presented during Men’s and Women’s Fashion Week in Paris. By connecting past and present with cultural awareness and a timely edit of products, Anderson is creating a template for the future.

About Thélios

The name “Thélios” is the synthesis of the names of the Greek gods Theia, goddess of light and sight, and Helios, god of the sun. Born from the will of LVMH Group, world leader in luxury, to establish itself in the eyewear sector, Thélios designs, produces and distributes sunglasses and optical frames for some of its most prestigious Maisons: Celine, Loewe, Kenzo, Fenty, Fred, Berluti and Rimowa. With its Manifattura, located in Longarone, Italy, Thélios blends the distinct identity of each Maison with Italian craftsmanship to create exceptional luxury eyewear. Thélios offers its own “enlightened look” on the sector, providing the highest level of quality and excellence both in its products and service.

Free press release: LOEWE

Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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