Amazing German brands // Leinz Eyewear

Leinz eyewear is an independent eyewear brand created by the infamous eyewear designer Beate Leinz from Berlin with fashionable style and personal touch. After designing for various eyewear brands in the past, she was keen to create a completely new aesthetic and produce her own distinctive style under an independent label.

[perfectpullquote align=”full” bordertop=”false” cite=”Beate Leinz” link=”” color=”” class=”” size=”17″]Developing my brand LEINZ with its unusually courageous design approach builds on a wealth of experience. Following on from both a watchmaking and goldsmithing apprenticeship, I completed a university degree in design and art. This led to my yearlong collaborations as a designer for various international eyewear brands.[/perfectpullquote]

When Beate came across the subject of “contrasts and hybrids”, which combines the old with the new, she applied this concept across all aspects of material, form, and manufacturing. After two years of working on the collection’s concept and various technical hurdles and modifications, Beate is extremely thrilled to present the results.

Check out her full collection on her brand new website.

Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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