JF Rey // Blow Up

Jean-François Rey continues his experimentation of multiple forms of architecture and contemporary art by introducing new innovative metal models in the line BLOW UP. Worked in a refined and very contemporary spirit, they stand out for their creative design, imbued with new graphic effects around colored metal. The style of the collection is supported by the architectural construction of the face in aerial volumes, build in a fluid and controlled superposition of fine metal cutting.

The assembly of the pieces is meticulously thought, researching for artistic double play between shapes and colors so that each frame looks like no other. This concept also offers greater freedom in the creation of endless ranges of colors and combinations of material effects and finishes.

The intensity of the colors, the elegance of the shapes and the visual power of the frames sign a strong and modern urban silhouette. Check out the whole collection on their website.

Advertorial: Jean-François Rey

Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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