On a planet that is increasingly heading towards environmental disaster and growing social injustice, the 2020 warriors have decided to keep hope alive and take action, with the intention of making the world’s problems visible and inviting us to reflect and form part of the change.
Etnia Barcelona’s campaign is inspired by the power of nature. The intriguing shapes, textures, and colors of birds and flowers are the common thread through the designs in this new collection that transports us to a beautiful, vernal and idyllic world. The Barcelona brand presents a campaign in which not everything is what it appears to be at first glance, as we have already seen in its previous #BeAnartist campaigns.
The beauty of nature contrasts with a planet in danger: the protagonists of the campaign are surrounded by plants, flowers and birds, but they are also accompanied by objects that don’t necessarily belong in this setting, giving visibility to issues that threaten our world. These champions of nature show that they respect our planet and fight to preserve it.
The Etnia Barcelona SS20 collection is a genuine explosion of life and color, an ode to the beauty of the world that we must preserve. Following in this trend, he Etnia Barcelona design team has created new, lighter styles in metal and natural acetate, inspired by the color palette of California’s national parks, European forests and the depths of the Amazon Rainforest.
Classic and timeless styles with delicate laminations and inlays. Extreme retro styles that will be on trend this season, crafted with striking acetates and in the boldest and most exclusive color combinations inspired by flowers and the plumage of tropical birds. A sophisticated collection that aims to turn heads while staying true to the brand’s DNA and unmistakable style. Unique textures and colors are achieved thanks to the artisanal production process and the savoir-faire of Mazzucchelli, creating the natural acetate of each frame, and Barberini, developing the mineral lenses.
The designs from the new Etnia Barcelona collection have been inspired by nature, and the respect for it drives the brand to keep creating all of its collections with natural materials of the highest quality, such as cotton, wood and mineral glass.
About Etnia Barcelona
Etnia Barcelona is an independent eyewear brand that was founded in 2001. All of the collections are created from start to finish by the brand’s design team, who monitor every step of the production process. What sets Etnia Barcelona apart is the use of color in each design, making it the eyewear industry’s most colorful brand. What’s more, every pair of glasses is crafted with the highest quality natural materials, such as natural acetate by Mazzucchelli and mineral glass lenses by Barberini.
The company has offices in Barcelona, Miami, Vancouver, and Hong Kong, and can be found in over 60 countries with 14,000 points of sale throughout the world. They now have their first Flagship Store, located in the iconic Born neighborhood of Barcelona. This is a space devoted to eyewear culture that brings together the best the brand has to offer under one roof.
Etnia Barcelona’s tagline #BeAnartist dares everyone to express themselves freely with their designs, without holding back. Ever since, they have been so much more than just an eyewear brand. Etnia Barcelona is color, art, and culture, but above all, they symbolize the city that has watched them thrive: Barcelona. Barcelona is a whole way of life, a place that’s open to the world: it’s all simply a question of attitude.
Advertorial: Etnia Barcelona