Energetic Showcase Featuring Inspired Launches and Pop-Culture Collaboration is also Home to The OPTImum Buyer Lounge and The Springs Neighborhood
Vision Expo East, the definitive event for eyecare providers, today announced additional details on The Union, one of three new distinct neighborhoods being unveiled at Vision Expo East 2020 and a key component of the larger reimagination of the signature event by The Vision Council and co-owner of the Show, Reed Exhibitions.
[perfectpullquote align=”left” bordertop=”false” cite=”Fran Pennella, Event Vice President at Reed Exhibitions” link=”” color=”” class=”” size=”16″]The Union is going to be one of the most exciting places to be at Vision Expo East. We specifically designed this neighborhood to be one of the focal points of the Show. With The Bridge—a destination for networking, socializing and keynote speakers—close by, and The OPTImum Lounge and The Springs right at the epicenter of The Union, there will be incredible foot traffic and energy here.[/perfectpullquote]
An evolution of the dynamic Galleria, The Union offers the ultimate exhibition and shopping experience for boutique and premium independent brands with a discerning edit of exclusive, hip, and fashion-forward eyewear. Featuring newly designed exhibit spaces that amplify the energy of the stylish neighborhood, The Union is ideally situated next to The Bridge, where several of Vision Expo’s keynote speakers will be presenting and is also home to Vision Expo’s third neighborhood, The Springs, where 20 of the world’s newest emerging designers will be exhibiting.
New this year, the OPTImum Buyer Lounge will be located in The Union, increasing foot traffic to the neighborhood as a carefully curated group of the Show’s top buyers take advantage of the lounge as a lunch spot and a destination to network and recharge. The lounge will also be open to general attendees for lunch for a fee.
Exhibitors in The Union include Etnia Barcelona; Studio Optyx; Article One; Cazal; Spectacle Eyeworks; Lafont; Sospiri by Ottica Veneta; Andy Wolf North America; David Spencer; Villa Eyewear; OWP USA; Design Eyewear Group; and Gigi Barcelona. A full list of exhibitors at The Union can be found here.
[perfectpullquote align=”right” bordertop=”false” cite=” Rebecca Giefer, CEO of MODO Americas” link=”” color=”” class=”” size=”16″]The Union is a fantastic fit for MODO as its independent spirit mirrors one of our core pillars, which also includes design, innovation and social responsibility. Being next to The Bridge, which is host to some of the more forward-thinking influencers in the industry will only add value to The Union. We are looking forward to this refreshing change to the expo and feel buyers and prospects will appreciate the energy as well.[/perfectpullquote]
The Union is also home to Vision Expo’s third new neighborhood, The Springs, showcasing 20 of the newest emerging designers from around the world. Already sold-out, The Springs delivers a bold platform for the next generation of optical icons and serves as Vision Expo’s incubator for international emerging talent in eyewear design and vision innovation. A full list of exhibitors at The Springs can be found here. The Springs will also feature the soon-to-be-announced winners of the Vision Expo 2020 Talent Search, a new contest supported by the eyewear designers of the Council of Fashion Designers of America (edCFDA) and intended to identify and support emerging designers and foster their talent during the symbolic year for the eyewear industry, 2020. The two winners of the contest will each receive a complimentary booth at The Springs.
Vision Expo East kicks off at The River, one of the three new neighborhoods being introduced at the Show, on March 26, one day before the general Exhibit Hall. The Exhibit Hall is open March 27–29, 2020 and education will take place March 26–29, 2020.
About Vision Expo
Vision Expo East (Education: March 26-29, 2020; Exhibition: March 27-29, 2020) in New York City and West (Education: Sept. 23-26, 2020; Exhibition: Sept. 24-26, 2020) in Las Vegas are trade-only conferences and exhibitions for eyecare and eyewear presented by co-owners Reed Exhibitions and The Vision Council. Vision Expo is the complete event for ophthalmic professionals, where eyecare meets eyewear, and education, fashion and innovation mingle. In the Vision Expo Exhibit Hall, eyecare providers can discover trends, interact with new technologies and access innovative products and services. The Vision Expo education program is driven by the profession, offering content of the highest quality and relevance to enhance overall patient care. For more information, visit VisionExpo.com.
About The Vision Council
Championing better vision for better lives, The Vision Council positions its members for success by promoting growth in the vision care industry through education, advocacy, research, consumer outreach, strategic relationship building and industry forums. By sharing the latest in eyewear trends, advances in technology and advice from eyewear experts, The Vision Council serves as a resource to the public looking to learn more about options in eyeglasses and sunglasses.
Advertorial: Vision Expo East