IZIPIZI maybe a familiar name to some and on Thursday 4th April, I was invited to the launch party of the first IZIPIZI London store. A French brand that started of creating reading glasses but now the brand’s portfolio has expanded massively. From blue light filtered glasses to sunglasses, and even ski goggles. I personally came across this brand a few years back when I was shopping in Selfridges London. I thought “well, these are cool reading glasses”. I had never seen any reading glasses that come in such nice packaging or designs. Most I’ve come across are pretty standard and just look a bit sad hanging off the hooks in a shop.
The brand started in 2010 and the three founders had zero background experience in eyewear, they were either engineers or designers. However, the mum of one of the founder’s was having trouble finding nice looking, good quality reading glasses. So, the trio got together to create a solution to the problem and so IZIPIZI was born.
Now, nine years later, the brand has evolved massively. They no longer just make cool reading glasses. Their core business objective is now to create affordable, good quality eyewear for the whole family. This means you can purchase sunglasses for the baby, blue light filtered glasses for the juniors, sunglasses for the entire family and not forgetting reading glasses for the eldest members. That is actually quite a nice business model, there is something within the IZIPIZI range for everyone. Any customer can easily kit out a family of four without breaking the bank balance. Baby sunglasses RRP from €25, adult sunglasses RRP from €35, reading glasses RRP from €30 and blue light filtered glasses RRP from €40.
The store is based in the heart of London, on Carnaby street, so you cannot get more central than that. It is literally right by Oxford Circus. The store is a good size for an eyewear store I feel. The store has a very modern clean cut zen-like feel to it. I love how all the eyewear is displayed, it is all colour coordinated and then sectioned into reading glasses, blue light glasses, sunglasses for adults then sunglasses for babies and children. It was just very easy to navigate with prices clearly displayed so customers should not feel intimidated at all. A thumbs up from MGAM and I wish their new store every success in London.
