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TEF Magazine logo – The Eyewear Forum

TEF Magazine | Independent Eyewear News & Trends

SAVING THE WORLD FROM MEDIOCRE EYEWEAR

Siu-Yin Shing

Eyewear blogger Siu based in the UK and blogs about all things glasses! Her previous experience was in fashion PR/Marketing but now she tries to bridge the gap between glasses and fashion!

HK Optical Fair 2025 // Industry Insights and Key Trends
Guest blogs

HK Optical Fair 2025 // Industry Insights and Key Trends

by Siu-Yin Shing 13/11/202514/11/2025
33rd Hong Kong International Optical Fair: Strategic Platform for Global Eyewear Trade
HKTDC Hong Kong

33rd Hong Kong International Optical Fair: Strategic Platform for Global Eyewear Trade

by Siu-Yin Shing 12/09/202513/09/2025
Hong Kong Optical Fair 2024
HKTDC Hong Kong

Hong Kong Optical Fair 2024

by Siu-Yin Shing 11/11/202412/11/2024
Hong Kong International Optical Fair // Embracing Innovation
Show news

Hong Kong International Optical Fair // Embracing Innovation

by Siu-Yin Shing 07/10/202408/10/2024
Hong Kong Optical Fair 2023 Wraps Up
Guest blogs

Hong Kong Optical Fair 2023 Wraps Up

by Siu-Yin Shing 13/11/2023
Hong Kong International Optical Fair 2023
Show news

Hong Kong International Optical Fair 2023

by Siu-Yin Shing 16/10/202316/10/2023
Ronit Furst // New Styles
Releases

Ronit Furst // New Styles

by Siu-Yin Shing 28/02/202213/04/2025
MINUS Eyewear // Eyewear for powerful eyes
My Glasses and Me

MINUS Eyewear // Eyewear for powerful eyes

by Siu-Yin Shing 05/08/202105/08/2021
Ronit Furst Design Challenge
Eyeglasses

Ronit Furst Design Challenge

by Siu-Yin Shing 15/04/202013/04/2025
POLETTE – WHEN A MARKETING CAMPAIGN GOES BAD
Eyeglasses

POLETTE – WHEN A MARKETING CAMPAIGN GOES BAD

by Siu-Yin Shing 06/04/2020
Ronit Furst 2020 Collection
Eyeglasses

Ronit Furst 2020 Collection

by Siu-Yin Shing 23/01/202013/04/2025
Hong Kong International Optical Fair 2019
Asian Fit

Hong Kong International Optical Fair 2019

by Siu-Yin Shing 19/11/201914/01/2020
William Morris London x William Morris Gallery Collaboration Launch
My Glasses and Me

William Morris London x William Morris Gallery Collaboration Launch

by Siu-Yin Shing 04/09/201926/03/2024

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