TEFdoesVisionExpo – State

Vision Expo East will open its doors in 3 weeks, and to already give you a little sneak peek on the amazing eyewear you will find there, we created some lifestyle photos with some of their exhibitors.

Sophia is wearing the beautiful diamond shaped oversize “Rush” in Sapphire Frost by State Optical Co. All of STATE’s frames are named for Chicago streets: Though it’s less than one mile long, Rush Street has undergone many transformations throughout its history.

state lr
state crop
Rush_FrontView_MainImage_Sapphire_Frost

From housing Chicago’s first mayor to its reputation for debauchery starting in the 60s, to becoming a destination for luxury shopping, Rush St. lives in the moment, never apologizing for itself. In the spirit of Rush St., wear this style proudly. Yes, it’s funky. Yes, it’s glittery. Yes, it’s fabulous.

About STATE Optical Co.:

An average of 75 steps goes into handcrafting every STATE Optical Co. frame in Chicago. No shortcuts, no outsourcing, just 65 men and women in Chicago determined to redefine what makes American luxury eyewear. Each frame is meticulously handcrafted from premium globally sourced materials to be a genuine expression of one’s personal style and distinct personality.

Be sure to visit their booth (2521) at Vision Expo East! If you don’t have an entrance ticket yet, you can register here for free!


Shooting: TEFdoesVISIONEXPO
Eyewear: Model Rush by State Optical Co
Models: Sophia, optometrist and eyewear blogger at The Monocle Muse

Author: maarten weidema

After being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded “International Optical Personality of the Year” for his efforts to promote independent eyewear to a community of 410.000 eyecare professionals.

Leave a comment

Stay on trend!

Sign up for our weekly newsletter!

Pin It on Pinterest