100% Optical – Equipment galore

The 100% Optical Equipment Hub will be the biggest and best yet as it represents a particular area of growth and interest for the industry. Taking place between 12-14 January at ExCel London, 100% Optical is the UK’s number one destination to discover and demo the latest state of the art optical equipment.

100% Optical event director Nathan Garnett:
“The Equipment Hub will be our largest yet with over 20 suppliers present and Topcon, Mainline Instruments, Hanson Instruments, Visionix, Eyoto and Diopsys new for 2019. Visitors will get to demo new equipment whilst quizzing experts about the science and latest technological advances.”


Cerium Visual Technologies

Cerium Visual Technologies will be exhibiting the Intuitive Colorimeter™ ‘Curve’ at 100% Optical 2019; the innovative digital instrument shortlisted by the Association of Optometrists for Product of the Year 2019. Characterised by sleek design, dramatically increased functionality and a streamlined assessment process, the ‘Curve’ has fast become the go to instrument for the modern vision professional since its launch at 100% Optical in early 2018. Come and see for yourself at 100% Optical how the ‘Curve’ is revolutionising Colorimetry assessment in the digital age.

Base Trim Colour options
Colorimeter CURVE


Optos, one of the world’s leading manufacturers of retinal imaging technology and part of Nikon Corporation, is launching its latest ultra-widefield device to the European ophthalmic market at 100% Optical, which is set to revolutionise the way eyecare professionals examine the eye. Monaco, the latest device in the Optos range is the only ultra-widefield retinal imaging system with integrated Optical Coherence Tomography. It produces a 200° single-capture optomap® image in less than ½ second but is unique as it also provides cross-sectional Optical Coherence Tomography views of retinal structures.


The device enables rapid multi-modality capture featuring colour, autofluorescence and Optical Coherence Tomography scans for both eyes in just 90 seconds. Both the optomap images and Optical Coherence Tomography scans are correlated to facilitate a more in-depth pathology exam. This means optometrists can perform a comprehensive examination on patients knowing ocular disease and potential issues are tested for. The 2-in-1 compact desk-top retinal imaging device also benefits optometrists as the device saves space in the practice compared to multi-devices and provides increased clinical information, improving overall practice efficiency.

Heidelberg Engineering

Heidelberg Engineering has reintroduced their unique “Love Your OCT Guarantee” due to popular demand and ready for 100% Optical. The Love Your OCT Guarantee provides peace of mind for the optometrist, allowing them to concentrate on making more informed referrals and improving patient care in their community. The opportunity to purchase a refurbished SPECTRALIS for a special discounted price is available at the show. These refurbished units are also backed by the Love Your OCT Guarantee, a one-year warranty and a comprehensive training and marketing package. The Love Your OCT Guarantee makes the same technology that is used on the International Space Station accessible on the high street.


Grafton Optical

Meet with Jawairia Shahid, Grafton Optical’s new Clinical Product Specialist at 100% Optical to learn more about their range of Dry Eye Disease diagnosis and treatment products, including the soon to be released IDRA; the integrated ocular surface analysis system by SBM Sistemi. Visit Grafton to stay up to date with industry developments and get to grips with the latest product innovations and how they can benefit your business.


Visitors will be able to pre-book appointments with Grafton’s new Clinical Product Sepcialist, Jawairia Shahid, who will be teaching practices how to invest in the right products and equipment to successfully market and run a profitable service for Dry Eye patients. Also learn more about the upcoming launch of Grafton’s newest piece of Dry Eye equipment, the IDRA Integrated Ocular Surface Analysis System. Also made by SBM Sistemi, the IDRA features the same extensive functions as the OSA but also offers advanced automated diagnosis and analysis capabilities for the next generation of Dry Eye Disease analysis.

Visitors will be able to trial the recently launched range of dry eye consumables by I-MED Pharma including the I-LID ‘N LASH ocular hygiene range and the newly released I-RELIEF® Hot & Cold Therapy Eye Mask with Thermabeads™.


EYOTO™, will be at 100% Optical demonstrating its revolutionary lens analysis system for the optical retailer, eMapR2. The eMapR2, with its accompanying tablet app, is a powerful tool which provides lens imaging. It is used to check the quality of glasses ordered from external labs as well as the lens type and condition of your customer’s existing glasses. The tool enables a consultative selling approach, by using the graphical output alongside the catalogue of lens scans within the table app to help demonstrate the features and benefits of different lens choices.

eMap R2 Ad Landscape


EasyScan is exhibiting at 100% Optical to showcase its examination device. For independent practice owners, EasyScan is a cSLO Eye examination device that requires little to no training and that any employee in your practice can use – with results that are as clinically relevant as they are easy to interpret. For your patients, the EasyScan is a comfortable eye examination device that requires no dilation, no dark room, and that comes with an engaging software portraying the story of their eyes, thus making the exam more engaging and engrossing, eventually building loyalty and care for their eyes.

EasyScan Left

Birmingham Optical

With 60 years of experience, Birmingham Optical is a key supplier in the optical industry providing equipment, services and expertise. Its passion for superior quality products is reflected in the exclusive brands they offer, including Nidek, Oculus, Frastema and Keeler – all of which will be available at 100% Optical in 2019. With multiple new product launches planned for next year, the Birmingham Optical stand is a must for any delegate.
In addition to a passion for superior products, Birmingham Optical takes great pride in the support services it provides and leads the market with training and education.
The support team includes qualified optometrists, medical photographers, ophthalmologists, dispensing opticians, contact lens fitters and SMC (Tech) qualified technicians, who will be present at Birmingham Optical’s stand at 100% Optical to answer your questions.

Diopsys, Inc

For the first time, Diopsys, Inc. will be joining thousands of clinicians at 100% Optical. As the leader in office-based visual electrophysiology, the company is excited to introduce the clinical benefits of performing electroretinography (ERG) and visual evoked potential (VEP) right in the eye care practice. Diopsys provides eye care specialists with objective, functional information of the vision system to aid in the early detection of vision disorders and enhance patient management through ERG and VEP vision testing. Results from these tests are not just for rare disorders, but also for the early diagnosis and management of more common diseases like glaucoma, AMD, and diabetic retinopathy.


For instance, a study out of Bascom Palmer Eye Institute on glaucoma suspects showed that changes in pattern ERG results can be detected approximately 8 years sooner than changes in RNFL thickness as measured by OCT. The authors conclude, “This represents a substantial window for intervention before permanent loss of structure from glaucoma.” The company’s participation in 100% Optical represents a significant step forward in connecting with UK eye care professionals on both the accessibility and clinical utility of office-based visual.
ENDS 21 November 2018

About 100% Optical

100% Optical is the trade event for all optical professionals. The show first took place in 2014 and works in partnership with the Association of Optometrists.  For more information and free registrations visit www.100percentoptical.com and follow them on social media @100optical #100optical

About the organizer Media 10

Media 10 is the most decorated media and events company in the UK. A privately owned company based, in Loughton, Essex, employing 200 staff, Media 10 Ltd has fast become one of the leading players in the media and events industry as a result of running some of the most iconic and successful events and magazines in the country, including Grand Designs magazine, Icon magazine, Grand Designs Live and the world’s oldest consumer exhibition: The Ideal Home Show.

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