Neubau – Meet Sigmund & Carl!

For their more extrav­a­gant sun­glass­es mod­el, our friends at neubau Eyewear were inspi­ra­ted by those two icon­ic and con­tro­ver­sial trail­blaz­ers of psy­cho­analy­sis, Sig­mund Freud and Carl Gus­tav Jung. Check out our beloved frame in action below:

Sigmund & Carl in Black Matte and Glorious Gold


For the longest part of his life the found­ing father of psy­cho­analy­sis Sigmund Freud lived and worked in Vien­na, and in fact, he har­bored a deep bond to his city and the par­tic­u­lar­i­ties of the “Vien­nese soul”. While he mulled over his the­o­ries on the human psy­che in his beloved coffee­houses, scrib­bling ideas in his count­less note­books, anoth­er pio­neer of the field would soon join him there: The Swiss psy­chi­a­trist Carl Gus­tav Jung with whom Freud would envis­age a con­cept of the human psy­che which would inform our under­stand­ing of our psy­cho­log­i­cal make-up to this day.

Sigmund & Carl in Black Matte and Eclectic Silver


And just as the thoughts and the­o­ries of both of these enquir­ing minds blend­ed and com­pli­ment­ed each oth­er a cen­tu­ry ago, their char­ac­ter­is­tic glass­es now merge into one in the shape of our new sun­glass­es mod­el Sig­mund & Carl. Freud’s round­ed mod­el meets Jung’s met­al frames, just as rev­o­lu­tion­ary trains of thought met for­ward-look­ing con­cepts. To us Sig­mund & Carl rep­re­sents not just a visu­al homage to the two ground­break­ing minds that gave the mod­el its name, but also pays trib­ute to their uncom­pro­mis­ing­ly chal­leng­ing thoughts and their dri­ve towards new ideas.

Sigmund & Carl in Snow-White Matte and Silky Rose


Dive into the world of Sigmund & Carl and get your style piece here.

About neubau Eyewear

neubau eyewear is an independent lifestyle eyewear brand offering a wide selection of optical frames and sunglasses. All our frames are designed, developed and manufactured in Austria.

Inspired by urban culture; The brand name neubau pays trib­ute to inter­na­tion­al cre­ative hubs such as Vienna’s Neubau dis­trict, locat­ed in the pul­sat­ing heart of the Aus­tri­an cap­i­tal. It is a place where artists, cre­ative souls and up-and-com­ing tal­ents con­nect; a dis­trict com­pa­ra­ble to oth­ers found around the globe from Shored­itch to Williams­burg, from Le Marais to Navigli.

Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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