Neubau - Meet Sigmund & Carl! -

For their more extravagant sunglasses model, our friends at neubau Eyewear were inspirated by those two iconic and controversial trailblazers of psychoanalysis, Sigmund Freud and Carl Gustav Jung. Check out our beloved frame in action below:

Sigmund & Carl in Black Matte and Glorious Gold

For the longest part of his life the founding father of psychoanalysis Sigmund Freud lived and worked in Vienna, and in fact, he harbored a deep bond to his city and the particularities of the “Viennese soul”. While he mulled over his theories on the human psyche in his beloved coffeehouses, scribbling ideas in his countless notebooks, another pioneer of the field would soon join him there: The Swiss psychiatrist Carl Gustav Jung with whom Freud would envisage a concept of the human psyche which would inform our understanding of our psychological make-up to this day.

Sigmund & Carl in Black Matte and Eclectic Silver

And just as the thoughts and theories of both of these enquiring minds blended and complimented each other a century ago, their characteristic glasses now merge into one in the shape of our new sunglasses model Sigmund & Carl. Freud’s rounded model meets Jung’s metal frames, just as revolutionary trains of thought met forward-looking concepts. To us Sigmund & Carl represents not just a visual homage to the two groundbreaking minds that gave the model its name, but also pays tribute to their uncompromisingly challenging thoughts and their drive towards new ideas.

Sigmund & Carl in Snow-White Matte and Silky Rose

Dive into the world of Sigmund & Carl and get your style piece here.

About neubau Eyewear

neubau eyewear is an independent lifestyle eyewear brand offering a wide selection of optical frames and sunglasses. All our frames are designed, developed and manufactured in Austria.

Inspired by urban culture; The brand name neubau pays tribute to international creative hubs such as Vienna’s Neubau district, located in the pulsating heart of the Austrian capital. It is a place where artists, creative souls and up-and-coming talents connect; a district comparable to others found around the globe from Shoreditch to Williamsburg, from Le Marais to Navigli.

Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.