Vision Expo has announced a new category as part of its Best Booth Awards. Along with Most Creative Booth Design, the newly launched category will be Best Brand Activation. Voting will take place at Vision Expo West 2018 in Las Vegas.
Vision Expo created the Best Booth Awards to recognize the considerable investments made by exhibitors to create a unique experience and memorable environment for attendees. The award first launched at Vision Expo West in 2017.
An in-booth activation is a way for an exhibitor to increase awareness of their brand and engage with attendees through activities like interactive games, technology, sampling, giveaways, in-booth demonstrations, contests and more.
“We are excited to continue to celebrate Vision Expo exhibitors through the Best Booth Awards,” said Mitch Barkley, Vice President of Trade Shows at The Vision Council. “We ultimately decided to update the original Best Use of Technology category to better reflect the variety of creative efforts, including the use of technology, that our exhibitors put into showcasing their product to attendees.”
Vision Expo exhibitors continue to deliver exciting experiences for attendees year after year, both through booth design and activations. At past Vision Expo shows, activations have included fishing for eyewear, playing Rock Band, live artists, racing video games and customizable vinyl records.
The winning exhibitor in each category will receive $1,000 in future sponsorship credits and media coverage. Past winners include Article One (Booth G21020) and De Rigo REM (Booth G23035) for Most Creative Booth Design and Kuusoft Corp. (Booth MS13049) for previous category Best Use of Technology.
Attendees can vote for their favorite booths in the Vision Expo mobile app. One voter each day will be selected to win a $500 AmEx Gift Card.
Voting for the Best Booth Awards will open Thursday, September 27 at 9:30 AM and the winners in each category will be announced Saturday, September 29 at 4:00 PM.
Follow Vision Expo on Instagram Stories and IGTV to see live coverage of unique booths and activations throughout the show. Plus, to register and learn more, visit VisionExpoLV.com and follow Vision Expo on Facebook, Twitter, and LinkedIn.
About Vision Expo
Vision Expo East and West, the worldwide conferences and exhibitions for eyecare and eyewear, are trade-only events that draw more than 30,000 eyecare professionals each year. Co-owned by Reed Exhibitions and The Vision Council, Vision Expo gives back to the entire ophthalmic community. Proceeds are used by The Vision Council to educate consumers about the importance of vision care and the options in eyewear and other related products. In 2017, The Vision Council reached millions of consumers with its messages through marketing materials, public relations outreach and strategic partnerships. Vision Expo is a proud supporter of Think About Your Eyes, a national public awareness campaign, presented by The Vision Council and the American Optometric Association, designed to educate the public on the benefits and importance of getting an annual comprehensive eye exam. Keep this viral campaign going! Sign up at enroll.thinkaboutyoureyes.com. For more information, visit VisionExpoLV.com.
