Rex and Sue - Frames for tough kids -

How a TRex became cool kids eyewear

AVA Brillen owner Jeroen van Hest had been looking for a unique collection for children up to 10 years old for a very long time. One evening he watched a documentary about the discovery of the best preserved skeleton of a Tyrannosaurus Rex by archaeologist Susan Hendrickson. This T-Rex was named after her finder and was named ‘Sue’. On that night the name Rex & Sue eyewear was created!

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These contemporary children’s glasses have cool color combinations and are ‘just a little different’. Just perfect for tough children that like to both act cool and look cool.

All frames for boys are called REX and all girl frames are called SUE, but at the TEF Kids shoot, we wear what we like! Featuring Zoe wearing REX03 colourway S04, Fyn wearing REX06 in colourway S02 and Little Noa wearing the same REX06 but in colourway S01.

Some other cool frame designs by Rex and Sue:

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For more information on Rex & Sue eyewear, visit the website of AVA Brillen.

Shooting: TEFdoesAMSTERDAM
Eyewear: Rex & Sue eyewear
Models: Zoe Weidema, Fyn & Noa
Photographer: Jeroen Zorgdrager Fotografie

Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.